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How to Get AI to Surface Your Brand
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When we asked leading AI systems—ChatGPT, Claude, and Gemini—for running shoe recommendations, the relatively small brand Brooks appeared reliably. Nike, ...

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AI Is Squeezing Middle Managers
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<p>In the June 29, 2026, edition of <em>The Insider</em>, managing editor Gretchen Gavett highlights how AI is quietly burying middle ...

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When Developing an AI Strategy, Beware the Urgency Trap
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<p>What organizations risk when they prioritize immediate challenges and quick wins.</p>

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AI Is Changing How Customers Choose Your Business
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<p>How three SMBs&#8212;a manufacturer, a boutique hotel, and a B2B software company&#8212;are adapting.</p>

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You Outsourced the AI—but You Still Own the Risk
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Is your company’s outsourced AI technology leaving it vulnerable to unexpected risk? As enterprises increasingly embed third-party systems into their ...

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Crafting Strategy in the Age of AI
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<p>How human strategists can free up time and focus on using their unique judgment.</p>

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Algorithmic Shopping Is Here. Is Your Company Ready?
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In April 2025, Amazon launched “Buy for Me,” which lets its AI agent visit brand websites, select products, enter payment details, and complete purchases ...

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AI Adoption Is Testing Modular Firms
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For more than two decades, modularity has been one of the dominant design principles for complex organizations. The logic is elegant: Decompose the firm ...

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U.S. and Japanese Companies Struggle with Different Parts of AI Adoption—and Offer Different Lessons for Making It Work
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In the global story of AI adoption, the United States appears to be the clear leader. Meanwhile, Japan, once a global powerhouse of technological ...

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AI Experiments Need Domain Experts. Here’s How to Support Them.
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<p>Without the right scaffolding, the people closest to the work often end up quietly dropping out of the innovation process.</p>

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The Best Teams Know When to Work Alone
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<p>In this week&#8217;s <em>The Insider</em> newsletter, managing editor Gretchen Gavett writes about designing work around how teams ...

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How Much Time Do Your Employees Spend Botsitting?
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Benjamin is a consultant who advises government agencies on technology partnerships. He signed up for an AI scheduling agent, expecting it to buy back his ...

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