Last spring, we published “Redesigning Your Marketing Organization for the Agentic Age,” which made the case for an “agentic marketing organization” where ...
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Your organization has invested heavily in collaboration. Employees communicate through Slack and Microsoft Teams. Knowledge is stored in shared drives. AI ...
<p>The era of lean start-ups is behind us. Abundance brings its own challenges.</p>
BRIAN KENNY: If you want to know what keeps chief marketing officers awake at night, it’s this. For nearly three decades, winning ...
<p>In the September 14 edition of <i>The Insider </i>newsletter, managing editor Gretchen Gavett writes on how to calibrate your ...
Imagine a photographer reviewing a concept image for an advertising campaign that the client has already approved. He notices a problem: The man in the ...
<p>Most companies overlook the opportunities for AI to improve exception-heavy tasks such as contract reviews, risk management, and ...
BRIAN KENNY: Welcome to Cold Call, the podcast where we dive deep into the groundbreaking ideas in Harvard Business School case ...
<p>The tools designed to augment your decision-making could end up making it weaker.</p>
<p>Leaders must design new approaches to budgeting, workforce planning, and risk management.</p>
<p>In the August 10 edition of The Insider newsletter, managing editor Gretchen Gavett writes on influencing others when you lack formal ...
<p>The combination of economic visibility, process structure, and persistent friction make it a huge opportunity.</p>