Shoot for the Moon – Richard Wiseman


Artemis II has now made its way safely into space and many people have asked if I am related to its commander, Reid Wiseman. This isn’t the case, although I am prepared to step in and take charge of the mission if needed. However, I have written a book about the mindset that took humanity to the Moon and had the privilege of interviewing many of the Mission Controllers involved in Apollo 11 (huge thanks to Helen Keen and Craig Scott for making this happen). At the time of this historic event, they were an amazingly young bunch.  Indeed, when Neil Armstrong walked on the Moon, the average age of the Mission Controllers was an astonishing 28 years old. 

Here are three of my favourite learnings based around memorable quotes….

The power of optimism

Jerry Bostick grew up on a small farm in Mississippi, graduated with a degree in Civil Engineering and eventually ended up working at the NASA.  Bostick led the group that ensured Apollo 11 went in the right direction (known as Mission Control’s Flight Dynamics Branch).  When I interviewed Bostick, he made a great comment on the importance of the Mission Controllers being a young, optimistic, bunch:

“They decided to go with a bunch of young guys fresh out of college because we didn’t know that it couldn’t be done!  When we were told that we needed to find a way of getting to the Moon, we just got on and did it.”

I have often thought about Bostick’s ‘we were so young we didn’t know it couldn’t be done’ comment. We can all embrace the optimism of youth. Don’t give up before you have begun. Instead, assume there is a way forward and start to try to find solutions.

Personal responsibility

Apollo astronaut Ken Mattingly would go to the launch pad and look at the giant Saturn V rocket. Once, he went into a large room packed with electronics and chatted with a technician about the risks involved in the mission. The technician said that he no idea about how many parts of the rocket worked, and Mattingly became concerned. However, the engineer explained that it was his job to ensure that the electronics inside a single panel were in working order, and assured Mattingly that when it came to that panel, the project wouldn’t fail because of him.

Mattingly realized that the complex Apollo missions were successful, in part, because everyone had the same sense of personal responsibility, and that was summed up in a single sentence: It won’t fail because of me.  

It’s a simple but powerful idea. If you say that you are going to do something, do it.  Don’t procrastinate, pass the buck, or cut corners. Be conscientious and make your word your bond. Be fully accountable for what you do and what you don’t do.

Fear and risk taking

Space travel is risky and even the smallest mistake can prove fatal. Flight Director Glynn Lunney noticed that people involved in the Apollo missions often ran away from these risks by holding yet another meeting or other delaying tactic. He understood that if the mission were to become a reality, at some point they were going to have to take risks. He summed up his thoughts in one sentence: If you’re going to go to the Moon, sooner or later you’ve got to go to the Moon.

It is a great mantra. At certain points in our lives, we need to find the courage to face fear in the hope of bringing about a better future.  This means being action-based, taking risks (without being reckless), and focusing on overcoming potential problems. This action-based approach has two advantages. First, you learn by doing. Instead of talking the talk, you roll up your sleeves and get on with it, and so develop the skills needed to make your plans a reality. Second, by putting yourself out there, you increase the likelihood of meeting other like-minded people and coming across unexpected opportunities. 

I wrote all this up (and much more) in my book, Shoot for the Moon, which looks at the new psychology of success through the lens of the Apollo 11 mission. Thanks for reading.


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