Can ChatGPT Replace UX Researchers? We wrote that title into our article three years ago, and some people thought it was click-bait. However, the ...

Participant recruitment is one of the most costly (and time-consuming) withdrawals from a research budget. If AI can generate findings by learning ...

AI can replace research moderators. Maybe yes; maybe no. When we encounter interesting claims like that, we generally take the following approach: ...

“Are AI moderators as good as human moderators?” That’s a good question. It’d be good to have data to help answer that. Instead, we have claims from ...

We’re known in the industry for metrics, for methods, and for defining UX research measurement. But while we believe in using data to drive decisions, ...

What makes a good moderator? There is more to it than reading a script. While AI moderation is getting a lot of headlines, humans will still be ...

There’s nothing quite the same as chatting with AI. But it’s just like every other interface in one important way: we experience it. And what we ...

If AI can code problems and potentially moderate a structured interview, can it also reliably find usability issues from watching a video? We can talk ...

In a previous experiment, AI identified roughly half the usability problems that trained researchers found in a video of a usability test session. ...

Can AI Replace UX Researchers? Some criticized us for using that headline in 2023, calling it clickbait. Fair criticism, given the inflammatory nature ...