It’s common in UX research to encounter percentages: 90% task completion rates 10% reduction in time 250% increase in mean scores −20% Net Promoter ...

In a previous article, we discussed the pros and cons of using weights to compensate for differences between a sample and a reference population. Due ...

What’s the value of a degree? While most discussions on the cost and value of a university education focus on the undergraduate degree, getting a ...

Is not recommending the same as discouraging or recommending others to not use or purchase from a brand? While a lack of recommending seems like it ...

To weight, or not to weight, that is the question:Whether ’tis nobler in the mind to sufferDiscrepancies between sample and population proportions,Or ...

Clutter distracts and detracts from a good user experience. A cluttered website makes it hard to find information. Clutter gets in the way of ...

Continuing a decades-long tradition, in 2024 we worked with the UXPA to collect and understand the UX profession’s latest compensation, skills, ...

What is the value of UX certification? How do you learn the methods UX professionals use? A few university programs offer courses in UX or related ...

You have grand research plans. Prototype ready. Stakeholders scheduled to observe. The time comes, and the participant is a no-call no-show. No-shows ...

Many organizations want a score to quantify the user experience of their products. Having a score allows organizations to: Describe whether designs ...