Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and ...

In maybe 80%(ish) of my projects, there are a handful of high-selling items that bring in a disproportionate number of new customers.Those items, of ...

I've had several inquiries in the past two weeks about the impact of prices on customer behavior.Specifically, you are asking what happens to customer ...

I'm reminded of JCP about fifteen years ago. Was the company ill? Absolutely. Did Management understand what the problem actually was, much less the ...

An appropriate topic for pi day (3/14).Are they retail experts? Absolutely! 9,500 locations, nine-figure sales. You can't toss a wind-blown tumbleweed ...

It's time for you to be a Leader.It's not time to hunker down. It's time to start thinking.Every one of you should have your Comp New/Reactivated customer ...

If you aren't in my catalog audience, move on, we'll talk to you tomorrow.Those of you in the catalog audience might be attending NEMOA (click here) on ...

One of the most important variables in your customer database is the plus/minus indicator.Plus = Customer just did something positive (signed up for ...

I promised you there was a companion booklet forthcoming on the topic of Action Streams. I've got a few things going on require attention for about a week. ...

You can visit the "Hire Kevin" page (click here) to learn about my current project offering.The document has been updated with Action Streams!Here's what ...