How Much Does a Times Square Billboard Cost?
Times Square billboard pricing varies significantly depending on placement, format, duration, and time of year. As a general benchmark:
A standard non-prime digital screen in Times Square typically runs around $50,000 for a 15-second spot over a 4-week period. Premium placements — like the Marriott Marquis spectacular or displays facing the ball drop at One Times Square — can run $300,000 or more for the same 4-week window.
Campaigns are typically sold in minutes-per-hour (MPH) increments. MPH campaigns scale from approximately $10,000 to $500,000 per 4 weeks depending on how many minutes per hour you purchase and which screens are included in your buy.
New Year’s Eve placements command a significant premium on top of standard rates. The combination of the in-person crowd, global television audience, and social media amplification makes NYE the single most valuable advertising window in Times Square — and prices reflect it.
For brands considering Times Square-adjacent inventory as a more cost-efficient alternative, there are strong placements along 42nd Street, 8th Avenue, and the broader Midtown corridor that deliver similar reach at a fraction of the cost.
