»Learn more: Knowing what you’ll pay in Realtor fees can help you get a clearer picture of your potential take-home proceeds. Use our Agent Commissions Calculator to estimate your costs and see how they could affect your bottom line.
How to find a trusted full-service Realtor
“Look for an agent who is knowledgeable and competent in the marketplace they reside in,” Rhoton suggests, “and then interview them in person to see if they are genuinely interested in your goals as a seller.”
She recommends you interview several agents, check reviews, and ask for personal references. “A good agent won’t just check off boxes. They’ll be personally invested in helping their clients stay competitive and avoid costly pitfalls.”
You may find a wide range of discount services or flat-fee listing alternatives, but Rhoton cautions: “There are plenty of options out there, but when your biggest investment is on the line, personal service and expertise really matter. You don’t want to gamble with your largest asset.”
You may even have a part-time Realtor friend offering you a lower commission. “Strategy and care matter more than a discount,” Rhoton says.
If you’re having trouble deciding between more than one Realtor candidate, she recommends focusing on how they answer this telltale question: “How are you going to get buyers excited about my house and bring me the best offer?”
HomeLight can connect you with top-performing full-service Realtors based on real sales data and customer reviews, not just paid featured positions on real estate websites.
»Learn more: 24 Questions to Ask a Real Estate Agent Before You Hire One
What are some pitfalls to avoid when hiring a Realtor?
Finding the right full-service Realtor is key, but it’s just as important to watch for warning signs that a particular agent might not be the best fit. A Realtor may have plenty of experience but still fall short of what you need from a professional partner. Pay attention to how they communicate, set expectations, and approach your goals from the start. Some common warning signs to look out for include:
- Lack of communication: If an agent is slow to respond to your calls, texts, or emails during the early stages, that’s a red flag. Selling a home requires consistent communication, and you deserve someone who will keep you updated.
- Limited market knowledge: A good agent should have a strong understanding of your local market. If they can’t confidently discuss recent sales or current trends in your area, they might not be the right choice.
- Overpromising on price: Be cautious of agents who suggest an unrealistically high listing price just to win your business. Pricing too high at the start can lead to longer days on market and eventual price cuts.
- Pushy or dismissive behavior: A strong Realtor will offer guidance but also respect your input. If an agent dismisses your concerns or pressures you to make decisions you’re uncomfortable with, it’s a sign they might not prioritize your best interests.
- Lack of a clear marketing plan: A full-service Realtor should be able to explain exactly how they will market your home. If an agent is vague about their strategy or relies solely on putting the listing online without a broader plan, you may want to keep looking.
- Inflexible commission discussions: Especially with the new NAR settlement changes, a top agent should be open to discussing commissions and explaining how they handle buyer agent compensation. If an agent refuses to have that conversation or isn’t clear about the structure, that could be a problem.
“If an agent is vague in their answers, rushed, or can’t explain something clearly about their marketing and pricing plan, that’s a red flag,” Rhoton says.
»Learn more: How to Find a Quality Listing Agent in Your City
What are some alternatives to hiring a full-service Realtor?
A full-service Realtor isn’t the only way to sell a home, and some sellers may prefer a different approach based on their priorities. Options such as selling FSBO or working with a discount agent can offer different levels of support, cost, and convenience. Consider these alternatives to determine which approach best fits your situation:
- Limited-service agents or brokerages: Some agents or companies offer limited or à la carte services where you pay only for the help you need, such as listing your home on the MLS or reviewing offers. This can save money but often means more work for you.
- Flat-fee MLS services: With this option, you pay a flat fee to get your home listed on the MLS, but you handle marketing, showings, negotiations, and paperwork on your own.
- For sale by owner (FSBO): Selling your home without a Realtor can eliminate listing commissions, but it usually requires a lot of time, effort, and risk, especially when it comes to pricing, marketing, and legal paperwork. FSBO properties also typically sell for less money than agent-assisted home sales.
If you’re considering using a low-fee national platform or agent, Rhoton recommends you do some research first. “The limited-service models don’t always know the market area and can misprice your home. They can miss key legal steps, or money may be left on the table during negotiations.”
In short, full-service Realtors give you the best odds for success. “I recall a story when a limited agent didn’t know what a ‘vault and haul’ septic system was on a home and it ended up being a huge problem for everyone involved,” Rhoton says.
»Learn more: Pros and Cons of Discount Real Estate Agents
