Marvel’s Wolverine AI Rumours Explained by Insomniac

Insomniac has publicly denied that Marvel’s Wolverine contains any AI-generated assets, addressing online speculation sparked by a garbled-looking bathroom sign that went viral this week. The studio says the odd visual is the result of a UV-map bug, not generative AI, and that a fix is coming.

Why Fans Thought AI Was Involved

Marvel’s Wolverine launched earlier this week exclusively on PlayStation 5, and it’s arrived under heavy scrutiny. Fans and content creators have been picking apart everything from the game’s story and cutscenes to its impossible-to-fail quick-time events, according to the primary source reporting on the controversy.

The reception among critics and fans has been described as lukewarm, though that hasn’t stopped the game from quickly becoming one of PlayStation’s best-selling PS5 titles. With that much attention pointed at every frame, a single distorted texture was always going to get noticed – and in an era where studios like Level-5 have had to publicly explain their use of generative AI in development, it was almost inevitable someone would cry foul.

Insomniac’s Response

A TikTok from creator @smoothestmango, showing multiple male stick figures clipping into each other on the sign, reportedly racked up more than 700,000 views. A separate post from the Twitter account RockSolid, which questioned whether Insomniac used AI in the game, drew over 315,000 views of its own.

James Stevenson, Insomniac’s community and marketing director, responded directly on Twitter. He identified the sign as a UV-map bug, confirmed a fix is on the way, and stated plainly that there are no AI-generated assets anywhere in Marvel’s Wolverine.

A UV-Map Bug, Not AI Slop

Part of what fueled the speculation is that the sign’s appearance genuinely shifts depending on the screenshot or viewing angle, which lines up with Insomniac’s explanation that textures are colliding rather than rendering correctly. It’s a distinctly different failure mode from the kind of controversy that hit other studios this year, like the AI-generated trailer backlash facing other releases.

Insomniac has not given an exact timeline for the patch, only that a fix is coming for the UV-map issue. For now, Marvel’s Wolverine remains available exclusively on PlayStation 5, glitchy bathroom signage and all.