
Most leadership teams are still running a 2000s operating system: growth at any cost, quarter by quarter. It isn’t a strategy problem. It’s a poverty of imagination and a deficit of anticipation — and it ends the same way every time, with an organization scrambling to react to technological disruption with AI, climate risks to supply chain, staffing problems due to an aging population and more.
There’s an alternative, and it starts somewhere most executives don’t look — hope.
A high-hope mindset
Transformation starts with a high-hope mindset, and hope itself is endless, driven by the renewable energy we create through the audacious goals we set, the agency we afford ourselves and the pathways we travel toward solutions. The ability to hope and the ability to explore possible futures are deeply connected. We are who we are as a species because we evolved to consider the past and our current predicaments, and to imagine what comes next.
High-hope leaders and team members generate multiple pathways, are flexible and bounce back from adversity, whereas “low-hope individuals” often face barriers, generate fewer alternatives and show diminished motivation. Futures work then adds a strategic upgrade, enabling us to see where that effort will matter most, with organizations that implement this foresight seeing higher growth, increased revenues and up to twice the market capitalization vs. those that don’t.
Building corporate imagination
In 2022, I ran a futures project with the CEO of one of the world’s largest privately owned producers of fresh-frozen vegetables and plant-based ingredients. We were mapping climate scenarios across Southern Europe when, mid-briefing, they stopped me. They were flying to Spain that week to invest in a partner’s operations — in a region our findings showed would be under serious heat stress within a decade. They called an emergency meeting of their operations executives and staged the investment over three years rather than committing upfront. Hope didn’t make them optimistic. It made them look further ahead.
When we bring hope and futures work together, we gain organizational and executive capabilities that let us understand the work at a top level and then get into the details of how to do it.
At the intersection of hope theory and futures work, we find imagination, anticipation and empathy. These are skills organizations must build internally, and they’re what turn energy into practical application — the foundation of my book, The Hope Engineer’s Playbook.
High-hope leaders use six activities to gain understanding and drive execution: reflection, futures thinking, goal setting, pathway building, actions and agency recognition. This work builds on C.R. Snyder’s hope theory, which identifies agency and pathways as the two engines of hopeful action.
Deliberate choices for hope
Hope is sustained by the discipline of small, deliberate choices made every day:
Start the day with your “why.” A single sentence sets direction: “Today, we are working toward a future where . . .” It anchors us — and the teams we lead — before the demands of the day scatter our attention. I recommend doing this in solitude and reflection: a walk, a workout, a coffee. It reboots clarity and strengthens long-term orientation.
Rehearse the futures you want. Spend a few minutes visualizing a better outcome — a more resilient system, a healthier industry, a transformed community. Mental rehearsal builds both hope and readiness.
Ask yourself hopeful questions. “What can go right?” “What is the smallest next step forward?” “Who can we bring together to explore hopeful futures and plan for change?” These shift the narrative toward possibility and agency.
Track hopeful signals. Once you are primed with ideas about what comes next, you must maintain and expand that knowledge. As you consume news, notice one or two developments — technological, societal, cultural, environmental, behavioral — that point toward better futures. This trains your mind to seek emergence and possibility.
Practice pathways thinking. When you hit resistance, write down the goal and three possible ways to move toward it. Simply seeing alternative routes increases agency and momentum, which in turn reinforces hope.
Slow down one decision per day. Choose one decision due that day and deliberately slow it down. Take three breaths. Reread the inputs. Ask, “What futures does this decision invite?” Speed is the enemy of intentionality.
Build a peer group. Connect often with three to five people who think expansively, challenge you constructively and remind you why the work matters. If that group is virtual, meet face-to-face monthly or quarterly.
Practice speculative gratitude. Sit and journal on “I am grateful for the future where . . .” It trains your nervous system to anticipate hopeful futures rather than brace for collapse and builds an emotional bridge between today and the future you want.
Becoming Hope Engineers
It’s no small feat to build a hopeful mindset, drive transformation toward better futures and champion large-scale change. It takes stamina and ongoing maintenance — in process, in relationships, in personal health — and a commitment to the work.
Hope Engineers are leaders who master imagination, anticipation and empathy, focusing on exploring positive possible futures and motivating organizations to prepare, change, set plans in place and solidify commitment. It’s about finding possibilities and meeting them with practical delivery, with hope as the energy for change.
The time for them is now.
Opinions expressed by SmartBrief contributors are their own.
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