Huawei is the latest smartphone manufacturer to raise the prices of its products.
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Starbucks' head of IP explains how the company uses a tiered global portfolio and centralised strategy to prioritise protection and enforcement across 90 ...
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Some links in this article may be affiliate links that pay us a small commission on qualifying purchases. Read our review process for more ...
A US health agency's use of Shaquille O'Neal's familiar timeout image in a post about Shake Shack's 1,900-calorie shake offers a compact lesson in false ...
Senior counsel for brand protection Wei Zhang explains how the company selects enforcement targets, wins internal support and builds teams across ...
The Korean Business Research Institute has revealed this month’s brand ...
A fresh transatlantic dispute between Victoria’s Secret and Thomas Pink over PINK tests the limits of long-standing trademark coexistence agreements.
The Most Valuable Brand Experience Might Be the One Nobody Posts About. Here’s What That Looks Like.
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Brands have always been focused on getting more ...
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