A book club is a room full of readers who have already agreed to read one book together and talk about it. For an indie author, that is a rare thing: a ...

Somewhere out there is a book blogger or a Bookstagrammer whose whole feed is the exact genre you write, whose followers trust their recommendations, and ...

Authors ask me a version of the same question before they self-publish anything: if I put this book out on my own, have I burned my shot at a traditional ...

An author came to me after a launch that went quiet, and the answer was on the cover.The book was good, the blurb was right, the pre-orders had been fine, ...

Your launch ends, the reads slow, the dashboard stops moving, and the floor seems to drop out.The reflex almost every author reaches for in that moment is ...

Someone asks ChatGPT for their next romantasy, and you want to know whether your book is in the answer.That is a fair thing to want. It is also a question ...

I have clients in the query trenches right now, and they keep getting the same note back: the writing is great, come back when you have ten thousand ...

Almost every author I talk to asks some version of the same question about their own numbers: is this good? They have a sales figure, a review count, a ...

Roughly nine in ten of the authors I work with are neurodivergent. That is not a coincidence, and it shapes how I build every system I hand over. Most ...

The most common marketing mistake I see is not laziness. It is the opposite: authors pouring energy into a platform their readers were never on. “Be ...

Almost every time an author tells me their launch was disappointing, the issue turns out to be something that happened, or didn’t happen, in the two ...

The most common version of debut author marketing advice is a list: platform, newsletter, social media, ARC team, content calendar. Most of it lands ...