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How GEO Is Changing the Role of Brand Manager
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BRIAN KENNY: If you want to know what keeps chief marketing officers awake at night, it’s this. For nearly three decades, winning ...

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Gen AI Is Collapsing Creative Processes
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Imagine a photographer reviewing a concept image for an advertising campaign that the client has already approved. He notices a problem: The man in the ...

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Is the European Market Ready for Air Conditioning? Inside Midea’s Blue Ocean Strategy.
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<p>How the company used AI to design a new system and unlock massive demand.</p>

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What Slows Innovation Down
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<p>In the August 24 edition of The Insider newsletter, managing editor Gretchen Gavett writes on how AI can actually deepen human bottlenecks, ...

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4 Steps to Transform the “Middle Office” with AI
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<p>Most companies overlook the opportunities for AI to improve exception-heavy tasks such as contract reviews, risk management, and ...

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The Innovation Strategy Most Companies Miss
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ALISON BEARD: I’m Alison Beard. ADI IGNATIUS: And I’m Adi Ignatius, and this is the HBR IdeaCast. ALISON BEARD: Adi, today we’re ...

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The Innovation Problems AI Can’t Solve
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Every innovation team now has the same tools: the same foundation models, similar prompt libraries. Yet the results are wildly uneven. Some teams report a ...

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Are We Entering a New Age of Creativity with the Help of AI?
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BRIAN KENNY: Welcome to Cold Call, the podcast where we dive deep into the groundbreaking case studies used in the classroom at ...

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Competing In a World of Transient Advantage
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An HBR Executive Masterclass with Rita McGrath, Columbia Business School professor and author of “The End of Competitive Advantage.”July 7, 2026For decades, ...

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Are Your Job Postings Driving Away Creative Talent?
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Creativity is widely regarded as one of the most valuable attributes in prospective employees, and was recently ranked about as important as motivation and ...

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AI Experiments Need Domain Experts. Here’s How to Support Them.
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<p>Without the right scaffolding, the people closest to the work often end up quietly dropping out of the innovation process.</p>

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How to Recognize When Your Customers Want You to Act
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During the past decade, companies have invested heavily in becoming customer centric. Digital platforms now generate continuous streams of reviews, feature ...

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