Huawei OSTA sub-brand will launch on November 20


Huawei OSTA sub-brand launch is set for November 20. One of the company’s senior officials has finally announced the launch time for the long-rumored product lineup. The launch event could reveal more surprises alongside the sub-brand next week.

Richard Yu, Chairman of Huawei Consumer Business Group and Executive Director of the Board, revealed today that the OSTA sub-brand will launch on November 20, along with the Enjoy V8 smart vehicle.

The launch event will take place at 2:30 PM (Beijing Time). It will introduce the Enjoy V8, SAIC Z7T (Shangjie) full-size SUVs powered by HarmonyOS self-driving technology, and the new sub-brand on stage.

Yu has not revealed many details about Huawei OSTA. The company may soon release the first teaser of the sub-brand, clearing the mist and confirming what new products the all-new sub-brand will be bringing to the table.

Huawei OSTA sub-brand launch details surfaced

Source – Huawei

Early reports suggested that the OSTA series will be similar to Honor, Huawei’s former subsidiary. It will cover all types of devices, including smartphones, smartwatches, earbuds, tablets, computers, integrated circuit chips, and more.

OSTA series has been in the news for quite some time. According to the details, the sub-brand will launch two new smartphones this month: OSTA O1 and OSTA O1 Pro. Both devices will focus on the mid-to-high-end consumer market.

The sub-brand’s renders suggest that the new OSTA phones will feature a wide-screen form factor coupled with flagship specifications. These devices may feature a 50MP main camera and up to 6500nits bright display technology.

A retail box leak further revealed that OSTA series handsets will support up to 16GB of RAM and 1TB of internal storage and can be available in three color options: Black, White, and Purple.

Huawei’s chairman hasn’t mentioned any other product in his latest post. But the company may also introduce Watch Air, the ultra-thin wearable at the same stage.

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