A brand asks you to make a 30-second video. You’ll plan the concept, film it, edit it, and send the finished file. Then comes the question that can take longer than the edit: “What’s your rate?”
If you’re a Filipino creator, it’s tempting to pick a number based on what someone else charges. But two videos of the same length can involve very different amounts of work—and give the brand very different rights to use your content.
Here’s what to consider before sending a quote.
Start with the work behind the video
Your fee should cover more than the seconds viewers see on screen. Think about the time you’ll spend reviewing the brief, planning the concept, setting up, filming, editing, and communicating with the brand.
Ask whether the project needs a script, voiceover, captions, multiple filming locations, or several versions of the same video. If you need to buy props or travel to a location, account for those costs too.
Your experience matters, but you don’t have to be an established influencer to charge for your work. UGC is often created for a brand’s channels, so the job is to produce content the brand can use—not necessarily to reach your own followers.
Check what the brand wants to do with your content
Before you quote, find out whether the brand wants to post the video organically, run it as a paid ad, or use it in both ways. Ask which platforms it will appear on and for how long.
You should also clarify whether the brand wants to edit the video, make new versions from your footage, or keep using it beyond the initial campaign. These terms can change the value of a project, so put the agreed usage in writing.
Posting on your own TikTok or Instagram account is another deliverable. If the brand wants both a UGC video and access to your audience, quote for both.
Set a clear revision limit
A small edit, such as adjusting a caption or replacing a clip, is different from filming a new concept. Tell the brand how many revision rounds your fee includes and what you would charge for additional changes or a reshoot.
A clear scope helps both sides: the brand knows what it will receive, and you know what you’ve agreed to deliver.
Use a calculator to build your starting quote
If you’re unsure where to begin, try the free UGC Talent Fee Calculator Philippines. It can help you work toward an estimate before you respond to a brand inquiry.
Treat the result as a starting point. Once you have the full brief, check that your final quote reflects the actual production work, deliverables, deadline, revisions, and usage rights.
The best rate is one you can explain. When you know what’s included in your fee, you can send a more confident proposal—and have a clearer conversation if the brand asks to change the scope.
