
AI product design could leave brands exposed without a human-first IP strategy. ArentFox Schiff’s Michelle Mancino Marsh sets out a practical workflow for preserving ownership, documenting human creativity and using trademarks as a durable backstop.

AI product design could leave brands exposed without a human-first IP strategy. ArentFox Schiff’s Michelle Mancino Marsh sets out a practical workflow for preserving ownership, documenting human creativity and using trademarks as a durable backstop.