Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to ...

Earlier this year, we shared our vision for transforming measurement from a reactive report card to a proactive performance engine. That momentum requires ...

Travel tech company Equator today announced the launch of its founding cohort, bringing together five leaders in purpose-driven travel: The Adventure Travel ...

Event professionals have gotten much better at measuring what happens in the room. Engagement dashboards, sentiment scores, real-time analytics ...

There’s nothing quite the same as chatting with AI. But it’s just like every other interface in one important way: we experience it. And what we ...

Transparency remains a major sticking point in CTV, with buyers regularly failing to receive information on the content their ads ran against. But ...

The World Cup provided fresh commercial opportunities, including the much-discussed hydration breaks in every game, but tackling measurement remains a ...

Last year, nearly all of the top 50 telecasts in the US were connected to sports.The 97th Oscars, SNL 50th, a 60 mins interview, an episode of The Floor and ...

Welcome to the first full season of Ads Decoded, a podcast hosted by Ads Product Liaison Ginny Marvin to bring questions from advertisers straight to the ...

Efficient water management has never been more critical for agriculture and specifically for viticulture. High-end viticulture needs to manage ...