aviation marketing
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Ad regulator rules against Austrian over ‘CO2 neutral’ ads
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Here's another watch-out for airlines when running campaigns that talk about them being 'green' or 'carbon neutral'. Austrian Airlines was on the receiving ...

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Is copying the best form of flattery in airline marketing? Air New Zealand calls out Emirates!
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Airline marketing is at its best when competing airlines one-up or call each another out. To launch its Premium Economy class cabin, Emirates released a new ...

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Why science based targets matter
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When it comes to sustainability, one of the biggest problems any fossil fuel burning industry or company faces is that of credibility. For example, in the ...

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What yesterday’s electric aircraft announcements tell us
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Yesterday there were two announcements in the next generation aircraft space, one from Heart Aerospace and another from Eviation. Together they tell us a ...

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Introducing the Soar.AI Podcast & Summit + Demo Day in London
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We are launching our dedicated artificial intelligence advisory for airlines, airports and OEMs with the first podcast about AI in aviation and our ...

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Our new report looks at the potential for carbon removal
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Did you know that companies have been taking CO2 from the atmosphere and turning it into vodka, perfume, dresses, sports shorts, sunglasses, sneakers and ...

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Three bets easyJet is making in the race to net zero
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European LCC easyJet has been an early mover in the airline sustainability space. It was one the more proactive airlines when climate change concerns ...

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Is CORSIA “a climate fraud”?
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This article originally appeared in our Sustainability in the Air Newsletter. The International Civil Aviation Organization (ICAO) Assembly is currently ...

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The Twitter meltdown and what you should do now
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The social network Twitter has seen a lot of upheaval since it was acquired by billionnaire and SpaceX / Tesla owner Elon Musk last month. Recently the ...

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Read the new issue of Aviation Marketing Review
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The Winter edition of Airline Marketing Review (AMR) looks at a selection of airline marketing campaigns from the past quarter. We've also got a round-up of ...

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