Having a representative sample is ideal when making inferences about your customer or user population. In practice, it can be difficult to recruit the ...

Join us as we celebrate 20 years of innovation and partnership in UX Research on Thursday, August 7th, from 6:00 PM – 9:00 PM in the RiNo ...

Five users are enough. Or do you need a large sample size to make statistically significant claims? One of the enduring controversies and sources of ...

In the movie 2001: A Space Odyssey (made in 1968), a vision of the future included video conferencing. And 1989’s Back to the Future’s vision of 2015 ...

One of the more challenging things about learning math in general (and statistics in particular) is how the formulas, often with Greek symbols, ...

Who cares what happened 15 or 20 years ago? While technology changes fast, some of the most important questions in UX research are more enduring. ...

Owning stocks or having a brokerage account isn’t just for the ultra-rich. More than half of U.S. households have retirement accounts (IRA or 401k). ...

Early and often is not just advice for voting in Chicago—it’s also one of the key principles for designing for a usable experience. Testing an ...

In earlier articles, we identified 70+ UX metrics and provided guidance on how to select a metric. Seventy of anything is hard to keep track of, much ...

If you got 95 out of 100 on your math test, you did well. You knew you had an A. If you scored 50, you knew you probably had an F. But maybe you hoped ...