In this week’s Week in Review: IAB Tech Labs works on a framework to protect against AI bot scraping, Brian O’Kelley backs AI-powered contextual ...
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WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first ...
UK-based agency holding group WPP’s media arm WPP Media this afternoon unveiled ‘Open Intelligence’, which it describes as a ...
UK-based agency group WPP announced this afternoon it is rebranding its media unit GroupM as WPP Media. Rumours first emerged that WPP was planning to ...
It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company not a collection of media agencies – ...
T&Pm founder Johnny Hornby has been moved on to the executive committee at owner WPP, which completed its full acquisition of the ...
WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo. ...
And then there were three (big) WPP ad brands: Ogilvy, VML and WPP Media. Not that long ago the line-up included AKQA, Grey, JWT, Ogilvy, VML, ...
The media agency pogroms have begun: not, as expected a while back, at merging Omnicom/IPG but WPP’s GroupM. Adweek reports that the HR ...
Layoffs at WPP’s media buying unit have hit, just days after WPP reportedly rebranded GroupM as WPP Media, to unify its media agency operations, multiple ...
