Here's the framework I am working on ... as I learn more, I reserve the right to change the framework.My hypothesis.COVID changed how marketers "market" to ...

Tomorrow we'll get back to Customer Media Marketing.Today, it's time ... again ... for the next run of The MineThatData Elite Program. It's an evaluation ...

Is it fun to watch Beat Bobby Flay or Guy's Grocery Games? Sure. It's a fusion of Brand Marketing and Entertainment designed to provide an audience for ...

In 1998, 35,000,000 people would watch a Thursday night episode of Seinfeld. 24,000,000 would stick around to watch the dreck known as "Veronica's Closet" ...

"The marketing calendar is built around discount events as much as it is around new product launches. Seems like a necessary evil in order to keep growing ...

Below is what I originally wrote for today ... then I saw this story and thought that it is important you see the importance of community, of belonging ...

Have you ever eaten there?Unless you are trying to feed 1,243 people, they realistically have five (5) items on the menu. Five.Now, did I enjoy eating this ...

Let's work through a very simple example of Merchandise Residual Value.Let's pretend you have five customers and three items that the customer can ...

Every item in your merchandise/product assortment has two key attributes.It is purchased by newer customers, average customers, or loyal customers.It ...

Let's try something low-cost to help you plan better for Q3/Q4.For $9,000 I will grade every customer in your database (A/B/C/D/F where "A" is best and "F" ...