MineThatData
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Kevin Hillstrom: MineThatData: 25 Years
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It's almost unfathomable that a full generation has passed since 9/11. Twenty-five years. More than a quarter of the people who experienced that day are no ...

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Kevin Hillstrom: MineThatData: Email Messaging to Non-Fans
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One of the challenges of ecommerce-in-a-box is that you work so hard to piece together a credible vendor solution (i.e. Shopify) that you don't stop to ask ...

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Kevin Hillstrom: MineThatData: Rocktober
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Growing up, we had a Classic Rock station (it wasn't really "classic" yet, but you get the drift) that adored the month of October. They called October ...

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Kevin Hillstrom: MineThatData: Signaling The Warning Signs
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Here's lawyer-esque boilerplate commentary from Gap's 10K report for 2025, page 38.A credit rating of BB+ isn't great.For you and I, interest rates are ...

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Kevin Hillstrom: MineThatData: Ways To Grow
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Let's assume you aren't a retail brand looking to add stores. Your growth options are actually quite limited.You can find new customers. This is necessary, ...

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Kevin Hillstrom: MineThatData: It’s Forecast Season!
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Somebody at your company sounded the alarm bells about November/December.Is that person right? Are you going to be below plan/budget? Or is the ...

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Kevin Hillstrom: MineThatData: Content Creation
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Here's the link.I realize many of you are stymied by creating content for your customers. Some of you would say the video above is pointless, useless, and ...

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Kevin Hillstrom: MineThatData: So You Aren’t Selling
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This comes up from time-to-time ... "don't talk to me about selling my business, I'm not remotely interested in selling my business.Fair ...

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Kevin Hillstrom: MineThatData: Taking Questions
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Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and ...

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Kevin Hillstrom: MineThatData: Setting a Standard
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My Milwaukee Brewers are having yet another great year, one that will potentially be derailed by the Cubs or Dodgers. On Tuesday night, this happened ...

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