Let’s face it - most of us use Google Tag Manager for one main purpose: to deploy and configure Google Analytics ...

Here we are again, revisiting an old theme. When using Google Tag Manager, we often want to send the contents of the ...

The Google Analytics Validator is a Google Sheets add-on. It lets you build a spreadsheet of all the accounts, properties, and ...

The Custom Dimension Manager For Google Analytics is a Google Sheets add-on. It lets you update Custom Dimensions in any given ...

The steady increase in mobile use over the last years has introduced some new challenges for web analytics. It’s not ...

Sending personally identifiable information (PII) to Google Analytics is one of the things you should really avoid ...

If you run a website that collects visitors’ data, you might be violating privacy regulations somewhere in the world. At last count, over 160 countries ...

Mobile apps are big business, generating £438 billion in global revenue between in-app purchases (38%) and ad revenue (60%). And with 96% of apps relying ...

For over a decade, Lumina Foundation has tracked the nation’s progress in post-high school educational attainment, providing key insights for ...

Organizations aspire to make data-informed decisions. But can they confidently rely on their data? What does that data really tell them, and how was ...