The Data Layer Picker custom variable template is a variable template for Google Tag Manager’s ...

By Jake Watson Date: February 4, 2025 Data Governance is having a moment or, at the very least, is about to. Governance was one of ...

The U.S. job market, long considered a bellwether of economic health, faced a significant setback in July 2024. According to Reuters and ABC News reports, ...

A few months ago, Mathieu Llorens put forward a strong case for the need for data ecology. He argued that the data sector is suffering from the same ...

There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work.AI-generated content ...

With asynchronous variables recently released in server-side Google Tag Manager, it’s time to dig into data enrichment ...

Effective accounting data management isn't just about tidy spreadsheets and balancing your books. It's about safeguarding your business's financial health ...

Seven years ago, I wrote on my former employer’s (the amazing Reaktor) blog a tongue-in-the-cheek article titled 10 ...

Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to ...

Are you leveraging the full value of privacy-centric digital analytics? As the GDPR hits the two year mark, Data Privacy is a hotter topic than ever. ...