
Who provides instant offers?
When selling a home, some buyers offer a quick, hassle-free way to get an offer without the traditional listing process. These instant offers can save time and simplify the sale, especially for homeowners who need a fast transaction. But it’s important to know who typically provides these offers and how they operate.
iBuyers
iBuyers, or “instant buyers,” can be ideal for sellers facing tight deadlines and who prefer to avoid dealing with contingencies or other potential issues that might arise with traditional buyers on the open market. These businesses are great for those who don’t want to invest time and money into repairs, upgrades, or staging.
However, iBuyers usually focus on homes that are in good shape and in neighborhoods where the houses are pretty similar, which means they might not be the best fit for properties that need a lot of work or are in more varied areas.
Glen Henderson, a top San Diego real estate agent and a HomeLight Simple Sale specialist, suggests iBuyers to sellers who are pressed for time or uncomfortable with open houses due to privacy concerns.
Small investors and flippers
Small investors and flippers focus on a specific territory and buy fewer homes per year than iBuyers.
“They operate on entirely different margins,” says Cleve Gaddis, whose Atlanta-based real estate team rakes in an average of $20 million in annual sales. Gaddis says that for the small investor, “the margins have to be large enough because that’s how the person has to make a living on the five or ten homes they buy each year.”
Small investors and flippers benefit sellers looking to stay local and who like the idea of the home getting a makeover for the next step in its journey. Flippers may also be a good option if the seller’s home is in poor condition, something highly desired by renovators.
Trade-in companies
Some people want to sell their homes quickly to acquire funds to purchase their new dream homes. This is where trade-in companies and programs, such as HomeLight Buy Before You Sell, can help, as they ease buying one home while selling another.
Check out the video below to see how HomeLight’s Buy Before You Sell works:
For trade-ins, a company offers to buy your current home. With cash on hand, you can then buy your new home without a sale contingency or waiting for your current property to sell, which then strengthens your offer. With HomeLight Buy Before You Sell, you can focus on your next move instead of simultaneously worrying about selling your current house.
Buy-and-hold investors
These investors buy move-in-ready homes at competitive prices to transform them into rental properties. This option is great for sellers who have well-maintained homes and want quick cash offers at market-competitive prices. In hot rental markets with rising rents and demand, selling to a buy-and-hold investor can be a smart move.
How much do cash buyers offer?
Many house-flipping companies abide by the 70% rule, meaning they’ll offer 70% of your home’s after-repair value (ARV) and then deduct the cost of repairs. iBuyers pay closer to 85% to 95% of a home’s market value and typically charge 5% to 6% of the home’s sale price.
While the iBuyer fees might sound similar to what you’d pay a real estate agent, and the 70% rule appears reasonable for a house that requires repairs, some companies add extra service or convenience fees that may bump the total up to 15%. Those extra costs can sneak up on you and cut into your bottom line more than you’d expect.
On top of that, many house-buying firms use automated tools to make their initial offer, which means it’s based on limited info and can change after they inspect your home. It’s not necessarily shady. It just might not match what you were hoping for.
This is why it’s worth performing due diligence: read the fine print, ask questions, especially about hidden costs, and compare companies so you know exactly what you’re signing up for.
»Learn more: Curious how your offer stacks up? Use our cash offer comparison calculator below to quickly estimate what different buyers might pay and see if you’re getting a fair deal.
How do instant offers in real estate work?Securing an instant offer real estate deal is a simple and efficient way to sell your home quickly. The process is fairly simple and involves these steps:
Request an offer by providing details about your home
First, get a no-obligation offer on the company’s website by entering your address and answering a few questions about your home. With HomeLight’s Simple Sale platform, clients are matched with cash offers that allow them to sell in days, not months.
Henderson has worked with clients using HomeLight’s Simple Sale platform and praises it for its “simplicity” and “straightforwardness.” Sellers are not hit by surprise credits or repair contingencies by buyers when using HomeLight’s Simple Sale. Henderson also likes that there are no additional fees. “Once an offer is accepted, the seller knows that’s what they’re going to get,” he adds.
Receive an offer
Generally, you can expect an offer within a few days. Some companies may respond within 24 to 48 hours. Once you get an offer, review and respond to the company. The offer will typically include the offer price, seller closing costs (if applicable), and transaction fees.
Henderson warns that sellers should not necessarily take the first offer that comes their way. Instead, they should compare multiple offers.
“I always feel that anybody [who] is thinking about selling, even if they’re selling to an investor or iBuyer, should still be consulting with an agent just to evaluate,” Henderson says.
This is so that agents can act as guides and help sellers evaluate their options and choose the best solution for their situation.