The dual page spread includes the following information that closely mirrors the information provided in the New Product announcement:
Origin of the brand name: Vitro meaning “glass” in Latin.
Product Concept: Features Citizen’s cutting-edge technology, including a newly adopted “transparent solar cell,” this is a global, next-generation watch that combines innovative design with groundbreaking technology.
Product features: “The transparent solar cell features amorphous silicon, just 6 microns wide, spaced 94 microns apart. 275 invisible lines collect light, enabling up to 4.5 months of operation on a full charge. Furthermore, the crown cover completely protects the crown, further enhancing the design. This results in a highly refined, smooth, and flowing form. (Model exhibited at Baselworld 2000)”
Target Audience: Innovators, primarily in their 30s and 40s, with a strong inclination towards cutting-edge technology.
The packaging for the Japanese release featured a metallic copper colored watch box in a white outer box. The main watch box has an unusual domed inner cover with the Vitro logo that sits over the watch.
