The Benchmark Is Dissolving: Why Competitive Fare Intelligence No Longer Describes the Market
This is the first of three essays on how airline commercial intelligence is changing. The series follows one evolution in three waves: the competitive benchmark that pricing teams still run every day; the shift from filed fare to full offer, and from cleared price to search intent; and a platform change arriving from outside travel. The question underneath all three is the same. The market airlines price against is moving faster than the instruments built to watch it.
