Microsoft Advertising is now live in HubSpot. Use your customer relationship management (CRM) data to reach high-value audiences, automate lead follow-up, and see how Microsoft Advertising drives pipeline and revenue. Reach your HubSpot contacts and unique, higher-income audiences in Microsoft Advertising. That includes verified LinkedIn professionals across Bing, Copilot, Outlook, Xbox, and more. Engage and retarget prospects and customers while they work and play across the Microsoft ecosystem. The result is a more connected customer journey and faster pipeline growth.
The integration also takes manual steps out of lead follow-up. When your Microsoft Advertising campaign captures a new lead, it can automatically kick off a next best action you’ve set up in HubSpot, such as assigning a sales representative or sending a nurture email, so leads don’t go cold.
By connecting ad clicks to the contacts and deals you track in HubSpot, you can see which ads drive pipeline and revenue. Compare performance across channels side by side to spot which campaigns need a closer look and where to shift budget.
Connect your Microsoft Advertising account in HubSpot today to start reaching Microsoft audiences and turning customer data into growth. To learn more about requirements, including eligible subscription plans, access levels, and setup guidance, visit the HubSpot knowledge base article.
Reach B2B accounts that matter most with bigger LinkedIn company lists
We are making it easier to run account-based marketing at scale and reach the professionals who matter most to your business. You can now add up to 10,000 company names per list, up from 1,000. Instead of entering companies one at a time, add them all at once during campaign setup or in your audience library. Then use your lists with LinkedIn profile targeting in your Search and Audience campaigns.
