Curation is also transforming how curators package and distribute media, including how buyers discover and activate those offerings.
Within a centralized UI, curators can:
- Package proprietary audiences, contextual signals, and premium inventory into differentiated offerings
- Connect those offerings to buyers through major third-party DSP partners with less operational lift
- Use granular, timely reporting to understand usage and performance while maintaining control over their assets
Copilot in Microsoft Curate adds contextual guidance directly within the platform, helping users understand workflows, apply best practices, and get answers without leaving Curate. This can reduce the learning curve for teams building a media business, speed execution, and help curators serve buyers more effectively.5
By bringing curation, Microsoft Monetize supply, and access to demand from major third-party DSP partners into a centralized workflow, Microsoft Curate reduces the operational lift required to package, manage, and distribute curated offerings. This DSP-agnostic approach helps teams launch faster, operate efficiently, and scale revenue across buyers’ preferred activation platforms.
