New York Goes Wild Welcoming Trudy Home — NYC Department of Records & Information Services

Ticker-tape parades may appear spontaneous, i.e. the honored guest rides in an open limousine up Broadway from the Battery to City Hall for an official welcome by the Mayor, showered by shredded paper and confetti (or in the pre-digital age, ticker tape), along the way. Examining Whalen’s records shows that staging a ticker-tape parade was anything but spontaneous. The Municipal Archives collections include the files Grover Whalen created during his multi-decade career as the City’s official greeter. The eight folders generated for the Gertrude Ederle celebration are a good example.

After receiving the green light from Mayor Walker, Whelan assembled a committee with representatives from city departments (Police, Fire, Docks, Street Cleaning, and Plant & Structures), news media, and people from organizations relevant to the honored guest. For Ederle, this included many athletic clubs and groups such as the New York Athletic Club, Millrose Athletic Club, and the Women’s Swimming Association.

Although Whalen and his committee could take advantage of the several-day ocean voyage before Ederle returned to America, they needed to move quickly. He summoned committee members by telegram and held the first meeting on Monday, August 23. The “Minutes of Meeting” are included in his files. Whalen opened the meeting: “We have come together this afternoon on a very interesting and, I am sure, a very pleasing occasion—to plan for the welcome of one of New York’s own….” But then he added, “I am sure that we all feel very proud of Gertrude, and we call her by her first name because we feel that she is very close to us and because she has done so much to make us realize that after all young womanhood today [is] not giving all of its time to smoking and drinking.” The surviving records do not say what prompted that statement.