{"id":99937,"date":"2025-02-20T18:34:53","date_gmt":"2025-02-20T18:34:53","guid":{"rendered":"https:\/\/peraltafinancing.com\/aerospace\/jcdecaux-expands-saudi-airport-partnership\/"},"modified":"2025-02-20T18:34:53","modified_gmt":"2025-02-20T18:34:53","slug":"jcdecaux-expands-saudi-airport-partnership","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=99937","title":{"rendered":"JCDecaux expands Saudi airport partnership"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure class=\"article-image__container\">\n                                    <picture><source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.airport-technology.com\/wp-content\/uploads\/sites\/14\/2025\/02\/King-shutterstock_2492330239-770x433.jpg\"\/><source media=\"(min-width: 430px)\" srcset=\"https:\/\/www.airport-technology.com\/wp-content\/uploads\/sites\/14\/2025\/02\/King-shutterstock_2492330239-940x528.jpg\"\/><img decoding=\"async\" src=\"https:\/\/www.airport-technology.com\/wp-content\/uploads\/sites\/14\/2025\/02\/King-shutterstock_2492330239-430x241.jpg\" alt=\"\"\/>\n                                    <\/picture><figcaption class=\"c-featured-image__description\">The ten-year contract covers King Fahd, Al-Ahsa, and Al Qaisumah International Airports. Credit: Mousamjm\/Shutterstock.<\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"drop-cap\">JCDecaux, an outdoor advertising company, has renewed and extended its exclusive advertising concession with Dammam Airports Company (DACO).<\/p>\n<p>This ten-year contract encompasses King Fahd International Airport in Dammam, Al-Ahsa International Airport, and Al Qaisumah International Airport.<\/p>\n<p>The partnership, which began in 2010, is set to evolve with a focus on digitisation and passenger experience enhancement.<\/p>\n<p>The renewed collaboration is expected to introduce an advanced media plan this year, aligning with international airport standards.<\/p>\n<p>JCDecaux\u2019s strategy includes the deployment of new landmark displays, digital furniture, and cutting-edge technologies both inside and outside the airports.<\/p>\n<p>The company\u2019s Saudi division will prioritise energy-efficient solutions and the procurement of 100% renewable electricity in line with JCDecaux\u2019s 2030 Environmental, Social, and Governance (ESG) roadmap and its commitment to achieving Net Zero Carbon by 2050.<\/p>\n<p>JCDecaux co-CEO and executive board chairman Jean-Charles Decaux said: \u201cWe are delighted to continue our partnership with DACO and to renew our presence at Dammam King Fahd International Airport, Al-Ahsa International Airport and Al Qaisumah International Airport.<\/p>\n<p>\u201cThis new contract is a recognition of JCDecaux\u2019s expertise in delivering innovative and high-quality solutions for advertisers. Our commitment to excellence and to providing best-in-class service is at the heart of our enduring partnership, and we are proud that this has been recognised by DACO.\u201d<\/p>\n<p>King Fahd International Airport, the third largest in Saudi Arabia, serves over ten million passengers annually and spans an impressive 776km\u00b2.<\/p>\n<p>It offers connections to 65 global destinations and was the first in the country to introduce duty-free shopping.<\/p>\n<p>In October 2024, JCDecaux <a href=\"https:\/\/www.airport-technology.com\/news\/bahrain-airport-jcdecaux-aam\/\" target=\"_blank\">launched its Airport Audience Metrix (AAM) tool<\/a> at Bahrain International Airport, the first global audience measurement system for airports.<\/p>\n<p>AAM aims to transform airport advertising by enhancing data-driven decision-making in out-of-home (OOH) media worldwide.<\/p>\n<p><!-- Newsletter banner start --><\/p>\n<p><!-- <link rel=\"stylesheet\" href=\"\"> --><\/p>\n<div class=\"grid-container\">\n<section class=\"gdm-newsletter-banner__container\">\n<div class=\"grid-x gdm-newsletter-banner__wrapper-container gdm-newsletter-banner__wrapper-container--article\">\n<div class=\"cell large-9 gdm-newsletter-banner-info__wrapper\">\n<div class=\"gdm-newsletter-banner-logo__container\">\n                    <img decoding=\"async\" src=\"https:\/\/www.airport-technology.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/>\n                <\/div>\n<p><h3 class=\"gdm-newsletter-banner__heading wp-noreslt\">Sign up for our daily news round-up!<\/h3>\n<h3 class=\"gdm-newsletter-banner__sub-heading\">Give your business an edge with our leading industry insights.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><!-- Newsletter banner end --><\/p>\n<footer class=\"article-footer\">\n                                <!-- article-actions start --><\/p>\n<p><!-- .gdm-article-actions -->                                <!-- article-actions end --><br \/>\n                            <\/footer>\n<\/p><\/div>\n<p><script>\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '1175064750058523');\n  fbq('track', 'PageView');\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ten-year contract covers King Fahd, Al-Ahsa, and Al Qaisumah International Airports. Credit: Mousamjm\/Shutterstock. JCDecaux, an outdoor advertising company, has renewed and extended its exclusive advertising concession with Dammam Airports Company (DACO). This ten-year contract encompasses King Fahd International Airport in Dammam, Al-Ahsa International Airport, and Al Qaisumah International Airport. The partnership, which began in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12024],"tags":[12875,12975,17090,46580,11188,19199],"dealstore":[],"offerexpiration":[],"class_list":["post-99937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerospace","tag-airport","tag-airports","tag-expands","tag-jcdecaux","tag-partnership","tag-saudi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JCDecaux expands Saudi airport partnership - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=99937\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JCDecaux expands Saudi airport partnership - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The ten-year contract covers King Fahd, Al-Ahsa, and Al Qaisumah International Airports. Credit: Mousamjm\/Shutterstock. JCDecaux, an outdoor advertising company, has renewed and extended its exclusive advertising concession with Dammam Airports Company (DACO). This ten-year contract encompasses King Fahd International Airport in Dammam, Al-Ahsa International Airport, and Al Qaisumah International Airport. 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