\n<\/p>\n
After the recent release of Custom Templates<\/a> for Google Tag Manager<\/a>, my mind has been occupied by very little else. However, I have a nagging feeling that due to how involved the feature set is, there\u2019s still a lot of demystifying that needs to take place before templates are fully embraced by the GTM user base.<\/p>\n In this article, I want to show you a concrete example of template creation. It\u2019s going to be much more ambitious than the simple walkthrough<\/a> I explored in the main guide<\/a>. This time, we\u2019ll step through creating an actual, functional template that caters to a very specific use case: the Facebook Pixel<\/a>.<\/p>\n This article is not<\/strong> endorsed by Facebook or supported by them in any capacity, official or unofficial.<\/p>\n<\/blockquote>\n We\u2019ll stop short of having a perfect representation of the Facebook pixel. However, you\u2019ll have all the tools necessary to extend the template to cover all the features you might need and to replicate it with some other third-party vendor code.<\/p>\n To sweeten the deal, I\u2019ve also created a video<\/a> that goes through the motions, in case it\u2019s easier to follow the steps that way.<\/p>\n \n \n