{"id":98423,"date":"2025-02-20T01:15:58","date_gmt":"2025-02-20T01:15:58","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-21\/"},"modified":"2025-02-20T01:15:58","modified_gmt":"2025-02-20T01:15:58","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-21","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=98423","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>Palm Bay Targets Ready-To-Serve Space With Cipriani Brand<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2025\/02\/19\/\" title=\"Click to see that day's daily archive\">February 19, 2025<\/a><\/span><\/p>\n<p><span class=\"im\">Palm Bay International is expecting big things this year from its partnership with Cipriani Drinks, the beverage alcohol division of the Cipriani empire, which also includes restaurants, hotels, lounges, residences, and event venues around the world.<span id=\"more-36937\"\/> The Italian company got its start with the legendary Harry\u2019s Bar in Venice, founded by Giuseppe Cipriani in 1931. Today, Cipriani Drinks is led by Giuseppe\u2019s great-grandson Tommaso Casara as CEO. Palm Bay began handling the Cipriani Drinks lineup in the U.S. last year, and has seen fast growth out of the gate, led by the brand\u2019s ready-to-serve Bellini.<\/span><\/p>\n<p>\u201cThe response from the trade has been overwhelmingly positive, reaffirming the strength of this collaboration and the potential of Cipriani Bellini becoming a premium leader in the RTD\/RTS space,\u201d Palm Bay CEO Marc Taub told SND. \u201cWe\u2019re kicking off 2025 strong, launching exciting new partnerships this spring with Kroger, Target, and Albertsons, as well as our ongoing business with Total Wine &amp; More. We expect more major chains to pick up Cipriani Bellini in 2025.\u201d<\/p>\n<p>The Cipriani Bellini is a mix of 20% white peach puree and 80% Prosecco, adhering to the recipe created at Harry\u2019s Bar in 1948. Palm Bay notes that it dovetails with the trend toward lower-alcohol cocktails at 5.5% abv, retailing at $20 a 750-ml. and $8 a 200-ml. The Bellini is projected to reach 45,000 to 55,000 cases in the U.S. this year, boosted by expanding retail placements.<\/p>\n<p><span class=\"im\">\u201cWe began working with Palm Bay last April, and within six months there was a lot of expansion, even at a moment when the market is under pressure,\u201d Casara told SND in an interview at Casa Cipriani, the luxury hotel, club, and event space based in the Battery Maritime Building in lower Manhattan. \u201cRetailers are very conscious about where they choose to invest, but ready-to-drink is growing, and we\u2019ve been able to gain the trust of the customer.\u201d<\/span><\/p>\n<p>While the Bellini is the tip of the spear for the Cipriani drinks portfolio in the U.S., the range also includes a Prosecco ($20), a London Dry Gin ($37), and an Amaro 7-Parti ($37). \u201cThe strategy is clear,\u201d said Casara. \u201cWe\u2019re penetrating the market with the Bellini and gaining an audience with the customer, and then we\u2019ll try to bring along the other products.\u201d<\/p>\n<p> Looking ahead, Palm Bay and Cipriani expect the brand to benefit from the growth in wine-based cocktails and peach-flavored drinks, which have been rising at double-digit rates off-premise over the past year. Leveraging the Cipriani group\u2019s global reputation is also a way to open new doors for the portfolio. \u201cIt\u2019s our duty now to continue reaching buyers and telling our story,\u201d said Casara.<em>\u2014Daniel Marsteller<\/em><\/p>\n<p><a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n<\/a><\/p>\n<p><span class=\"posted\">Tagged : <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/cipriani\/\" rel=\"tag\">Cipriani<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/palm-bay\/\" rel=\"tag\">Palm Bay<\/a><\/span><\/p>\n<p><a href=\"https:\/\/winespectator.wufoo.com\/forms\/shankens-impact-databank-2024-order-form\/\" title=\"Order Impact Databank\" class=\"article-promo\">GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. <span>ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Palm Bay Targets Ready-To-Serve Space With Cipriani Brand February 19, 2025 Palm Bay International is expecting big things this year from its partnership with Cipriani Drinks, the beverage alcohol division of the Cipriani empire, which also includes restaurants, hotels, lounges, residences, and event venues around the world. The Italian company got its start with the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-98423","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=98423\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Palm Bay Targets Ready-To-Serve Space With Cipriani Brand February 19, 2025 Palm Bay International is expecting big things this year from its partnership with Cipriani Drinks, the beverage alcohol division of the Cipriani empire, which also includes restaurants, hotels, lounges, residences, and event venues around the world. 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