{"id":98174,"date":"2025-02-19T22:01:04","date_gmt":"2025-02-19T22:01:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/multilocal-unveils-new-brand-identity-reinforcing-leadership-in-curation\/"},"modified":"2025-02-19T22:01:04","modified_gmt":"2025-02-19T22:01:04","slug":"multilocal-unveils-new-brand-identity-reinforcing-leadership-in-curation","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=98174","title":{"rendered":"Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocal\u2019s journey, aligning its evolution with the dynamic landscape of digital advertising.<\/p>\n<p>Founded in 2019, Multilocal has dedicated the past five years to mastering the art of curation, transforming the advertising ecosystem by making it more transparent, efficient, and impactful for advertisers and media owners.<\/p>\n<p>The company\u2019s new tagline, \u201cMultilocal: The Curation Experts,\u201d underscores its unwavering commitment to unlocking the full potential of programmatic advertising. By integrating human expertise with advanced curation strategies, Multilocal aggregates supply from multiple SSPs and harnesses data from numerous DMPs to deliver superior results.<\/p>\n<p> <!-- A generated by theme --> <\/p>\n<p><span class=\"td-adspot-title\">Advertisement<\/span><noscript id=\"td-ad-placeholder\"\/><\/p>\n<p> <!-- end A --> <\/p>\n<p>Rachel Powney, Multilocal\u2019s VP of Global Marketing, who led the brand refresh, commented: \u201cThis is a defining moment for Multilocal, highlighting the progress we\u2019ve made since our inception five years ago. Curation remains an undervalued and often misunderstood concept in the digital advertising ecosystem. Our refreshed brand comes with a hard commitment to educate and inspire marketers worldwide through demonstrating how curation has transformed programmatic advertising by driving greater efficiency, relevancy, and results.\u201d<\/p>\n<p>The new brand identity emphasises creativity and simplicity, effectively communicating how curation enhances advertising with tangible benefits such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>Streamlining audience discovery<\/li>\n<li>Enhancing campaign incrementality<\/li>\n<li>Maximising data asset monetisation<\/li>\n<li>Driving measurable campaign performance<\/li>\n<\/ul>\n<p>James Leaver, Co-Founder &amp; CEO of Multilocal, added: \u201cAs we move into 2025, curation has emerged as a key focus for the digital advertising industry. While it\u2019s been central to our business from the start, the growing interest in curation presents exciting opportunities to advance industry standards. We aim to dispel misconceptions about curation being an additional ad tech tax and instead demonstrate its role in reducing inefficiencies and delivering better outcomes for all stakeholders.\u201d<\/p>\n<p>With the unveiling of its new brand identity, Multilocal is poised to cement its position as The Curation Experts and enhance the online experience for advertisers, media owners, and consumers alike.<\/p>\n<p><strong>About Multilocal<\/strong><\/p>\n<p>With over five years of expertise in curation, Multilocal simplifies advertising, delivering greater transparency, efficiency, and value for advertisers and media owners \u2013 while ensuring more relevant experiences for consumers.<\/p>\n<p>Powered by our Curation Intelligence Platform\u2122, we integrate data from multiple SSPs and DMPs with contextual signals and search intent to deliver precise audience targeting across the open web. Through our Active Curation\u2122 methodology, we optimize campaigns in real time, using live and historical data to reduce waste and enhance performance by 40\u201360%.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocal\u2019s journey, aligning its evolution with the dynamic landscape of digital advertising. Founded in 2019, Multilocal has dedicated the past five years to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":98175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[374,23781,19128,11655,46156,26194,46157,12884],"dealstore":[],"offerexpiration":[],"class_list":["post-98174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-brand","tag-curation","tag-identity","tag-leadership","tag-multilocal","tag-programmatic-advertising","tag-reinforcing","tag-unveils"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=98174\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of its refreshed brand identity. 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