{"id":97131,"date":"2025-02-19T09:30:09","date_gmt":"2025-02-19T09:30:09","guid":{"rendered":"https:\/\/peraltafinancing.com\/apple-2\/apple-maps-may-get-paid-placements-as-part-of-new-ad-strategy\/"},"modified":"2025-02-19T09:30:09","modified_gmt":"2025-02-19T09:30:09","slug":"apple-maps-may-get-paid-placements-as-part-of-new-ad-strategy","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=97131","title":{"rendered":"Apple Maps may get paid placements as part of new ad strategy"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"article\">\n<p>Apple is exploring ways to monetize its Maps app, <a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2025-02-16\/apple-and-meta-are-set-to-battle-over-new-area-humanoid-robots-m77mwid3\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">according to Bloomberg\u2019s Mark Gurman<\/a>. <\/p>\n<p>In a <a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2025-02-16\/apple-and-meta-are-set-to-battle-over-new-area-humanoid-robots-m77mwid3\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">recent report<\/a>, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to an all-hands meeting where the Maps team discussed potential strategies. Apple has previously explored the idea of search-based ads for Maps.<\/p>\n<div class=\"flex mx-auto mt-8 w-full max-w-3xl font-sans text-lg leading-normal md:text-xl md:leading-7\">\n        <span class=\"font-bold text-primary-400\">SEE ALSO:<\/span><br \/>\n        <a href=\"https:\/\/mashable.com\/article\/apple-resumes-advertising-on-elon-musk-x-social-media\" class=\"flex items-center text-secondary-300\"><br \/>\n            <span class=\"ml-1\">Apple is advertising on Elon Musk&#8217;s X again<\/span><br \/>\n            <svg class=\"ml-1 w-4 h-4 font-normal fill-current\"><use href=\"http:\/\/mashable.com\/images\/icons\/spritemap.svg#sprite-arrow-right-thin\"\/><\/svg><br \/>\n        <\/a>\n    <\/div>\n<p>In practice, this could mean that when you search for a business or restaurant, the top results might not be the most relevant to your location or preferences but rather those that have paid for placement.<\/p>\n<section x-data=\"window.newsletter()\" x-init=\"init()\" class=\"relative p-8 my-12 mx-auto w-full max-w-3xl border md:p-12 md:my-16 border-secondary-300\" data-ga-impression=\"\" data-ga-category=\"newsletters\" data-ga-module=\"incontent_nl_signup\" data-ga-label=\"mashablelightspeed\">\n<p>\n            Mashable Light Speed\n        <\/p>\n<\/section>\n<p>This also wouldn\u2019t be the first Apple app to integrate ads; Apple News and Stocks already display them. Gurman also notes that this move aligns with Apple\u2019s broader push into advertising, particularly as it looks to grow its presence in live sports. It\u2019s unclear why Apple is pushing so hard to further monetize its services division, especially after the segment hit a record <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/apple-reports-earnings-quarter-services-revenue-hits-26-3b-1236122975\/\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">$26.3 billion in revenue in 2024<\/a>. But at the end of the day, more revenue is still more revenue.<\/p>\n<p>While details on how ads might appear in Maps remain unclear, the shift suggests Apple is increasingly focused on turning its ecosystem into a more significant ad-driven business.<\/p>\n<section class=\"mx-auto max-w-7xl\">\n<div class=\"flex flex-wrap mt-8 w-full font-sans subtitle-2 editor-content\">\n<p>\n        <span class=\"mr-1.5 font-sans font-bold\">Topics<\/span><br \/>\n                    <a class=\"underline-link hover:no-underline text-secondary-300 mr-1.5\" href=\"https:\/\/mashable.com\/category\/apple\" aria-label=\"Navigate to the Apple tag\" data-ga-click=\"\" data-ga-label=\"$text\">Apple<\/a><br \/>\n                    <a class=\"underline-link hover:no-underline text-secondary-300 \" href=\"https:\/\/mashable.com\/category\/apps-software\" aria-label=\"Navigate to the Apps &amp; Software tag\" data-ga-click=\"\" data-ga-label=\"$text\">Apps &amp; Software<\/a>\n            <\/p>\n<\/div>\n<\/section><\/div>\n<p><script>\n    var facebookPixelLoaded = false;\n    window.addEventListener('load', function(){\n        document.addEventListener('scroll', facebookPixelScript);\n        document.addEventListener('mousemove', facebookPixelScript);\n    })\n    function facebookPixelScript() {\n        if (!facebookPixelLoaded) {\n            facebookPixelLoaded = true;\n            document.removeEventListener('scroll', facebookPixelScript);\n            document.removeEventListener('mousemove', facebookPixelScript);\n            !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n                n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\n                n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\n                t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\n                document,'script','\/\/connect.facebook.net\/en_US\/fbevents.js');\n            fbq('init', '1453039084979896');\n            fbq('track', \"PageView\");\n        }\n    }\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple is exploring ways to monetize its Maps app, according to Bloomberg\u2019s Mark Gurman. In a recent report, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to an all-hands meeting where the Maps team discussed potential strategies. Apple has previously explored the idea of search-based ads for Maps. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":97132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11768],"tags":[1332,17349,11252,3341,45810,11636],"dealstore":[],"offerexpiration":[],"class_list":["post-97131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-2","tag-apple","tag-maps","tag-paid","tag-part","tag-placements","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple Maps may get paid placements as part of new ad strategy - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=97131\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Maps may get paid placements as part of new ad strategy - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Apple is exploring ways to monetize its Maps app, according to Bloomberg\u2019s Mark Gurman. In a recent report, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to an all-hands meeting where the Maps team discussed potential strategies. Apple has previously explored the idea of search-based ads for Maps. 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