{"id":96765,"date":"2025-02-19T04:55:31","date_gmt":"2025-02-19T04:55:31","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/advertising-to-baby-boomers-2020-the-year-of-tech\/"},"modified":"2025-02-19T04:55:31","modified_gmt":"2025-02-19T04:55:31","slug":"advertising-to-baby-boomers-2020-the-year-of-tech","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=96765","title":{"rendered":"Advertising to Baby Boomers: 2020: The Year of Tech"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-2298128526451699018\" itemprop=\"description articleBody\">\n<p><a href=\"https:\/\/www.aarp.org\/home-family\/personal-technology\/info-2020\/jo-ann-jenkins-ces.html\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" align=\"right\" height=\"137\" src=\"https:\/\/cdn.aarp.net\/content\/dam\/aarp\/about_aarp\/leadership\/2020\/01\/1140-jo-ann-jenkins.imgcache.rev4db3c21963c4fe58fa9c9d227ff7775f.jpg\" style=\"float: right; display: inline;\" width=\"92\"\/><\/a>A new year. A new decade. Nothing new.<\/p>\n<p>But here\u2019s my prediction: It\u2019ll be <em>The Year of Tech<\/em>.<\/p>\n<blockquote>\n<p><strong><a href=\"https:\/\/www.aarp.org\/home-family\/personal-technology\/info-2020\/jo-ann-jenkins-ces.html\" target=\"_blank\">Keep Older Adults at Top of Mind, AARP CEO Urges Tech Industry<\/a><\/strong><br \/><em> 50-plus Americans spent $140 billion on technology in 2018, AARP report finds<\/em><\/p>\n<\/blockquote>\n<blockquote>\n<p><strong><a href=\"https:\/\/staceyoniot.com\/ok-boomers-ces-2020-was-more-about-you-than-ever\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" align=\"right\" height=\"116\" src=\"https:\/\/i0.wp.com\/staceyoniot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2020-01-15-at-9.56.17-AM.png?w=1284&amp;ssl=1\" style=\"float: right; display: inline;\" width=\"170\"\/>OK, Boomers: CES 2020 was more about you than ever<\/a><\/strong><br \/><em> January 15, 2020 by <br \/>Kevin C. Tofel<\/em><\/p>\n<\/blockquote>\n<p>As always, any \u2018tech\u2019 for Baby Boomers is medical tech.\u00a0 I\u2019ve written about the silliness and shortsightedness of this ad nauseum:<\/p>\n<blockquote>\n<p><em>13 December 2017<\/em><br \/><strong><a href=\"http:\/\/www.advertisingtobabyboomers.com\/2017\/12\/were-always-sick.html\" target=\"_blank\">We\u2019re always sick.<\/a><\/strong><br \/>No matter what the product or service, when Mad Ave tries to \u2018reach\u2019 us we\u2019re always sick.\u00a0 Or something\u2019s horribly wrong. (<em>Sorry the commercial is missing. It probably got sick and died<\/em>.)<\/p>\n<p><em>15 October 2015<\/em><br \/><a href=\"http:\/\/www.advertisingtobabyboomers.com\/2015\/10\/baby-boomers-not-wearing-wearables.html\" target=\"_blank\"><strong>Baby Boomers Not Wearing Wearables<\/strong><\/a><\/p>\n<p><strong><a href=\"http:\/\/www.huffingtonpost.com\/chuck-nyren\/never-leave-the-hospital-_b_6097338.html\" target=\"_blank\">Never Leave The Hospital! Health Tech Wearables, Implanted Chips<\/a><\/strong><br \/><em>By Chuck Nyren<\/em><br \/><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhloiiPLVRJMQkBNDLhOTAPMR4NQUc2Ce4LXkjvSjHdA2_rA1iR1wA_qRBQU4BibC4CFnjEv2hU9t1N0osYJquSf8k-EfCdB4VHsk1uk8ouvjEN5l3BVQGEjpi8h8P6VjjTJ5hjjw\/s1600-h\/huffington_post_logo1%25255B3%25255D.jpg\"><img loading=\"lazy\" decoding=\"async\" align=\"right\" alt=\"huffington_post_logo1\" height=\"96\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEggtbgsQezmu1s4Zf-RHSDO3ctf_Oa3GQwk9mhpAKPio7ylDkfagt12o44wM1px7bLy4xM5awdgsUkip3mAHudvM32-ru3YAc1JL-QlD22IdjNfzaxoNNHDvy-1FAHznhSBe2JmzQ\/?imgmax=800\" title=\"huffington_post_logo1\" width=\"240\"\/><\/a>I&#8217;m having issues. I&#8217;m worried that the medical industry might want me to worry too much about my health. A little worry is good. But constant worry? It seems as if they want me to think of nothing else but my vital signs for the rest of my life.<\/p>\n<p><strong><a href=\"http:\/\/www.huffingtonpost.com\/chuck-nyren\/finally-live-the-life-youve-always-wanted-with-wearables_b_6161064.html\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" align=\"right\" alt=\"2014-11-14-beany.jpg\" height=\"147\" src=\"http:\/\/images.huffingtonpost.com\/2014-11-14-beany-thumb.jpg\" width=\"172\"\/>Finally Live The Life You&#8217;ve Always Wanted With Wearables!<\/a><\/strong><br \/><em>By Chuck Nyren<\/em><br \/>\u2026 Along with Google Glasses, you&#8217;ll also be wearing Google Nose and Google Mouth.<\/p>\n<\/blockquote>\n<blockquote>\n<p>10 April 2013<br \/><strong\/><a href=\"http:\/\/www.advertisingtobabyboomers.com\/2013\/04\/aarp-is-all-new-redux-part-iv.html\" target=\"_blank\"><strong>AARP Is All New Redux: Part IV<\/strong><\/a><strong> <br \/><\/strong><em>(Entrepreneurs, VCs &amp; Health Tech)<\/em><\/p>\n<\/blockquote>\n<p>There are a dozen more posts. I\u2019ll spare you.<\/p>\n<p>What (almost) nobody talks about: Tech for older folks that has nothing to do with being sick (do any products exist?), ALL tech products that are marketed to everybody \u2013 but because of fonts and buttons and software design and just about everything else, these offerings can be difficult to use.\u00a0 <\/p>\n<p>Back to the beginning \u2013 the pull quote from my 2005 book:<\/p>\n<blockquote>\n<p><img decoding=\"async\" align=\"right\" border=\"0\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjV-fhXgPjKVa4NKH58HumzxzU-KbEba5cC3KURixf_jCe8DWSSnSUWhl_umXm9XgM6o1pEuoGRYFT0fBWgwZTVTdvS9igCgDpFilyeYQ2ZDxWMC5nfs18JuaX1hEFvamLROmfMPQ\/?imgmax=800\" style=\"margin: 0px 0px 0px 4px; border: 0px currentcolor; border-image: none; float: right; display: inline; background-image: none;\"\/>\u201cIt will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology marketing. There\u2019s a simple reason for this. We have the money to buy this stuff. Experts say we\u2019ll continue to have the money for at least the next twenty years. Write us off at your own peril.\u201d<\/p>\n<\/blockquote>\n<p>I\u2019ll leave you with this\u2026 <\/p>\n<p>Everybody is picking their favorite whatevers of the last decade. Here\u2019s my favorite video of the last decade:<\/p>\n<p><iframe loading=\"lazy\" width=\"550\" height=\"300\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/128873380\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A new year. A new decade. Nothing new. But here\u2019s my prediction: It\u2019ll be The Year of Tech. Keep Older Adults at Top of Mind, AARP CEO Urges Tech Industry 50-plus Americans spent $140 billion on technology in 2018, AARP report finds OK, Boomers: CES 2020 was more about you than ever January 15, 2020 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":96766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8397,2047,19363,5107,629],"dealstore":[],"offerexpiration":[],"class_list":["post-96765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-baby","tag-boomers","tag-tech","tag-year"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising to Baby Boomers: 2020: The Year of Tech - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=96765\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising to Baby Boomers: 2020: The Year of Tech - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"A new year. 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