{"id":96562,"date":"2025-02-19T02:13:01","date_gmt":"2025-02-19T02:13:01","guid":{"rendered":"https:\/\/peraltafinancing.com\/animation\/types-of-youtube-ads-and-how-to-choose-the-right-format\/"},"modified":"2025-02-19T02:13:01","modified_gmt":"2025-02-19T02:13:01","slug":"types-of-youtube-ads-and-how-to-choose-the-right-format","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=96562","title":{"rendered":"Types of YouTube Ads And How To Choose The Right Format"},"content":{"rendered":"


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YouTube ads can be a cost-effective way to reach your ideal customers. After all, YouTube is one of the largest video platforms on the planet with 2.7 billion monthly active users<\/a>. Different types of YouTube Advertising help you reach different subgroups of this massive audience. platform.\u00a0<\/p>\n

Advertisers can choose from a range of Youtube ad formats. The right format might not always be obvious at first glance. That\u2019s why we\u2019ve created this guide to help you choose which types of YouTube ads are right for your brand.<\/p>\n

Types of YouTube Advertising<\/strong><\/h2>\n

YouTube has six different video ad types. Several of these have changed over the last few years as Google consolidated ad types or offered new formats. For example, in early 2022, Google got rid of TrueView ads in favor of skippable in-stream ads. When YouTube Shorts became popular, the platform added a specific ad type for this format.<\/p>\n

One thing remains constant, you do need a Google ads account<\/a> to place and manage your ads. A Google ads account gives you access to advertising opportunities on YouTube, other Google-owned properties, and Google Display Network websites.\u00a0<\/p>\n

Here\u2019s the most up-to-date info on types of YouTube advertising to maximize your next YouTube advertising campaign.<\/p>\n

1 \u2013 Skippable In-Stream Ads<\/strong><\/h2>\n

Skippable ads appear before, during, or after videos. They are the most common type of YouTube ad and offer users the most control. Skippable ads can also appear anywhere in the Google Display Network.<\/p>\n

You can make skippable video ads as long as you want them to be, but keep in mind that YouTube allows viewers to skip your ad after five seconds. Make sure you hook your viewers early<\/a> because those first few seconds count! Skippable ads can help you understand whether your video is capturing the attention of your intended viewer.<\/p>\n

Your cost for skippable ads is based on the number of views. You\u2019re charged for a \u201cview\u201d if the user watches at least 30 seconds of your video or interacts with the ad. If the ad is shorter than 30 seconds, you\u2019ll be charged if the viewer watches the whole video.<\/p>\n

Skippable YouTube ads are useful for almost any marketing goal including sales, leads, website traffic, or brand awareness. They\u2019re great at sharing your message while letting viewers control their ad experience.\u00a0<\/p>\n

\"example\"example
Example of a YouTube skippable ad<\/figcaption><\/figure>\n

2 \u2013 Non-Skippable In-Stream Video Ads<\/strong><\/h2>\n

As the name implies, viewers don\u2019t have the option to skip these ads. Videos for non-skippable ads are 15 seconds or shorter. They might show up as mid-roll, post-roll or pre-roll ads.\u00a0<\/p>\n

Because users can\u2019t click past them, you\u2019re paid by impressions instead of views. So you\u2019ll be charged per impression anytime your non-skippable ad is shown. Although some viewers still watch YouTube on televisions or computer screens, it\u2019s smart to make your ads vertical to fit mobile screens.<\/p>\n

These ads are ideal for brand awareness and reach. But, be careful not to annoy viewers. They came to see the video they wanted, not your ad. Choose your audience carefully to make sure your brand is something they\u2019ll be interested in.<\/p>\n

3 \u2013 YouTube Bumper Ads<\/strong><\/h2>\n

Bumper ads are short, non-skippable pre-roll ads. They\u2019re only six seconds long at most, so your message needs to be short and targeted. Think of them as teaser videos to snag attention. Your goal is to make someone curious enough to visit your site or investigate your brand.<\/p>\n

Bumper ads are pay-by-impression, just like longer non-skippable ads. The advantage is they\u2019re less disruptive than longer-format ads. Use them for brand awareness and reach.<\/p>\n

The video below from PG Tips is a great example of a short, striking bumper ad.<\/p>\n

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