{"id":96432,"date":"2025-02-19T00:40:14","date_gmt":"2025-02-19T00:40:14","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-20\/"},"modified":"2025-02-19T00:40:14","modified_gmt":"2025-02-19T00:40:14","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-20","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=96432","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>Maker\u2019s Mark Debuts Global Campaign Aimed At Next Generation Of Consumers<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2025\/02\/18\/\" title=\"Click to see that day's daily archive\">February 18, 2025<\/a><\/span><\/p>\n<div>\n<p>Maker\u2019s Mark Bourbon, part of the Suntory Global Spirits portfolio, debuted a new multimillion-dollar global campaign over the weekend, aiming to combat tougher recent conditions in the whiskey market by highlighting the brand\u2019s authenticity and history of making uncompromising decisions to boost quality.<span id=\"more-36929\"\/> According to Impact Databank, Maker\u2019s Mark is the largest American whiskey brand above $25 a bottle in the U.S. market, with volume slipping an estimated 3.5% to 2.2 million cases last year.<\/p>\n<p>Shot by Swedish film director Marcus S\u00f6derlund and marking the first work for the brand by global creative agency Carmichael Lynch, Suntory says Maker\u2019s \u201cPerfectly Unreasonable\u201d push \u201cserves as a manifesto for a new generation of global Bourbon enthusiasts, illustrating that breakthrough accomplishments are born from challenging the status quo with vision and determination.\u201d The first spot in the campaign centers on an intrepid younger whiskey drinker going to uncommon lengths to procure a perfect ice cube for his glass of Maker\u2019s Mark.<\/p>\n<p>Maker\u2019s Mark managing director Rob Samuels told SND the campaign is an opportunity to introduce the next generation of consumers to the brand. \u201cThe values, the vision, and the authenticity that this brand represents, the perfectly unreasonable spirit that lives in every drop of Maker\u2019s Mark resonates with people,\u201d he said. \u201cI\u2019ve been in this current position for almost 15 years, and this is probably the most optimistic I\u2019ve been about the brand\u2019s future since I\u2019ve been in this role.<\/p>\n<div>\n<p>The campaign premiered Sunday evening in primetime during NBC\u2019s SNL50 Anniversary show, and will include integrations with the network\u2019s \u201cLate Night with Seth Meyers\u201d as well as Meyers\u2019 podcasts. Debuting nationally and across key global markets this year, \u201cPerfectly Unreasonable\u201d will be shown in 30-second, 15-second, and six-second forms across television, streaming, digital, and social media.<em>\u2014Daniel Marsteller<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n<\/a><\/p>\n<p><span class=\"posted\">Tagged : <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/makers-mark\/\" rel=\"tag\">Maker&#8217;s Mark<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/suntory-global-spirits\/\" rel=\"tag\">Suntory Global Spirits<\/a><\/span><\/p>\n<p><a href=\"https:\/\/winespectator.wufoo.com\/forms\/shankens-impact-databank-2024-order-form\/\" title=\"Order Impact Databank\" class=\"article-promo\">GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. <span>ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Maker\u2019s Mark Debuts Global Campaign Aimed At Next Generation Of Consumers February 18, 2025 Maker\u2019s Mark Bourbon, part of the Suntory Global Spirits portfolio, debuted a new multimillion-dollar global campaign over the weekend, aiming to combat tougher recent conditions in the whiskey market by highlighting the brand\u2019s authenticity and history of making uncompromising decisions to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-96432","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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