{"id":96296,"date":"2025-02-18T22:59:42","date_gmt":"2025-02-18T22:59:42","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/message-to-stop-hate-captured-the-most-attention-at-this-years-superbowl-according-to-eye-tracking-data\/"},"modified":"2025-02-18T22:59:42","modified_gmt":"2025-02-18T22:59:42","slug":"message-to-stop-hate-captured-the-most-attention-at-this-years-superbowl-according-to-eye-tracking-data","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=96296","title":{"rendered":"Message to Stop Hate Captured the Most Attention at This Year’s Superbowl, According to Eye-Tracking Data"},"content":{"rendered":"


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The Foundation to Combat Antisemitism\u2019s \u201cNo Reason to Hate\u201d advert captured the most attention from viewers during last night\u2019s Superbowl, according to the\u00a0TVision Attention Index<\/a>.\u00a0<\/p>\n

The tool, which measured consumer attention throughout the event using eye-tracking technology, has identified which brands, moments and celebrities won the attention game at the event. Key findings of the research are:\u00a0<\/p>\n

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  1. Most attentive moment<\/strong><\/li>\n<\/ol>\n

    \u201cNo Reason to Hate\u201d, which highlighted the irrational reasons behind hate by pitting Snoop Dog and Tom Brady against one another, topped a list of star-studded ads aired at this year\u2019s event.\u00a0<\/p>\n

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    Advertisement<\/span>

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    1. Top 5 ads that won consumer attention include:\u00a0<\/strong><\/li>\n<\/ol>\n