{"id":96178,"date":"2025-02-18T21:29:31","date_gmt":"2025-02-18T21:29:31","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/week-in-charts-buzzfeed-takes-on-big-tech-youtube-shorts-gain-traction-on-ctv-and-applovin-looks-to-offload-oo-apps-business\/"},"modified":"2025-02-18T21:29:31","modified_gmt":"2025-02-18T21:29:31","slug":"week-in-charts-buzzfeed-takes-on-big-tech-youtube-shorts-gain-traction-on-ctv-and-applovin-looks-to-offload-oo-apps-business","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=96178","title":{"rendered":"Week in Charts: BuzzFeed Takes on Big Tech, YouTube Shorts Gain Traction on CTV, and AppLovin Looks to Offload O&amp;O Apps Business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p><strong>In this week&#8217;s Week in Charts: BuzzFeed takes on Big Tech, YouTube Shorts gain traction on CTV, and AppLovin looks to offload O&amp;O apps business.<\/strong><\/p>\n<p>To have Week in Charts delivered to your inbox, you can sign up to the newsletter <a href=\"https:\/\/videoweek.com\/videoweek-newsletter\/?mc_cid=6732a6b33d&amp;mc_eid=UNIQID\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/videoweek.com\/videoweek-newsletter\/?mc_cid%3D6732a6b33d%26mc_eid%3DUNIQID&amp;source=gmail&amp;ust=1734526736309000&amp;usg=AOvVaw0SSqyxfw9CRPMOn4ptR8nb\">here<\/a>.<\/p>\n<p><strong>Quote of the Week<\/strong><\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/BuzzFeed@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54527 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/BuzzFeed@2x-1024x458.png\" alt=\"\" width=\"1024\" height=\"458\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Number of the Week<\/strong><\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/YouTube-Shorts@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54528 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/YouTube-Shorts@2x-1024x302.png\" alt=\"\" width=\"1024\" height=\"302\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Charts of the Week<\/strong><\/p>\n<p><strong><em>AppLovin to Divest Apps Business as Advertising Takes Over<\/em><\/strong><\/p>\n<p>AppLovin saw its advertising\u00a0revenues rise 75 percent YoY in 2024, compared with just 3 percent for its owned and operated apps segment. Advertising\u00a0has grown from a small fraction of the mobile ad tech company&#8217;s business to the bulk of its revenues, and the firm is\u00a0now looking to divest its apps business to focus on advertising.<a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/AppLovin-revenues@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54529 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/AppLovin-revenues@2x-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Reward and Skippable Ads Come Out Top in Kantar Survey<\/em><\/strong><\/p>\n<p>Rewards-based and skippable ads are the most favoured formats among consumers, according to global research from Kantar,\u00a0with more intrusive\u00a0online video formats proving least popular. But the research firm notes that receptivity has increased over the last 10 years, with none of the formats scoring net negative responses.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/Kantar-ad-formats@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54530 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/Kantar-ad-formats@2x-1024x711.png\" alt=\"\" width=\"1024\" height=\"711\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Netflix More Than Doubles Disney&#8217;s Market Cap<\/em><\/strong><\/p>\n<p>Netflix&#8217;s market cap\u00a0has climbed more than 200 percent over the last two years, while Disney&#8217;s market value has been broadly flat over the same period. The streaming giant overtook Disney in 2023 and is now worth more than twice as much as the iconic entertainment company.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/Netflix-vs-Disney@2x-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54535 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/Netflix-vs-Disney@2x-1-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>UK Conusmer Video Spending Passes \u00a35 Billion<\/em><\/strong><\/p>\n<div>\n<p>Consumer spending on visual home entertainment in the UK (including SVOD, digital and physical sales and rentals)\u00a0surpassed \u00a35 billion for the first time in 2024, according to the British Association for Screen Entertainment (BASE).\u00a0The introduction of ads on streaming services added \u00a31.7 billion in revenues, according to BASE, while\u00a073 new free ad-supported streaming TV (FAST)\u00a0channels were launched in the UK last year.<\/p>\n<\/div>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/BASE@2x-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54536 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/BASE@2x-1-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p><strong>The Week in Stocks<\/strong><\/p>\n<p><em><strong>Agencies<\/strong><\/em><\/p>\n<p>Dentsu&#8217;s\u00a0shares slid 14 percent after the Japanese agency group posted a loss in 2024 and cut its profit\u00a0guidance for 2025.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/AGENCY-stocks_market-cap@2x-27.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54537 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/AGENCY-stocks_market-cap@2x-27-1024x654.png\" alt=\"\" width=\"1024\" height=\"654\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>TV<\/strong><\/em><\/p>\n<p>Roku shares reached a 52-week high on Friday on the back of strong Q4 earnings for the smart TV and streaming company.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/TV-MEDIA-stock_market-cap-graph@2x-28.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54538 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/TV-MEDIA-stock_market-cap-graph@2x-28-1024x934.png\" alt=\"\" width=\"1024\" height=\"934\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Publishers<\/strong><\/em><\/p>\n<p>Shares in News Corp are trading higher this week after the media company beat expectations in its latest earnings.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/PUBLISHING-stock_market-cap-graph@2x-28.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54539 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/PUBLISHING-stock_market-cap-graph@2x-28-1024x567.png\" alt=\"\" width=\"1024\" height=\"567\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Ad Tech<\/strong><\/em><\/p>\n<p>Outbrain&#8217;s acquisition of Teads brought &#8220;new Teads&#8221; to the Nasdaq last week with a $630 million market cap.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/ADTECH-stock-price_market-cap@2x-28.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54540 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/ADTECH-stock-price_market-cap@2x-28-1024x847.png\" alt=\"\" width=\"1024\" height=\"847\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Tech<\/strong><\/em><\/p>\n<p>Apple&#8217;s stock price gained on Thursday after CEO Tim Cook teased a new product announcement.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/TECH-stocks_market-cap@2x-28.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54541 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/TECH-stocks_market-cap@2x-28-1024x593.png\" alt=\"\" width=\"1024\" height=\"593\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Follow VideoWeek on <a style=\"color: color 4\" href=\"https:\/\/twitter.com\/videoweek\">Twitter<\/a> and <a style=\"color: color 4\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s Week in Charts: BuzzFeed takes on Big Tech, YouTube Shorts gain traction on CTV, and AppLovin looks to offload O&amp;O apps business. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week &nbsp; Number of the Week &nbsp; Charts of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":96179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[43578,11276,1022,907,43577,18423,12728,12734,45542,41572,323,11428,5107,40114,1619,14285],"dealstore":[],"offerexpiration":[],"class_list":["post-96178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-applovin","tag-apps","tag-big","tag-business","tag-buzzfeed","tag-charts","tag-ctv","tag-gain","tag-oampo","tag-offload","tag-shorts","tag-takes","tag-tech","tag-traction","tag-week","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week in Charts: BuzzFeed Takes on Big Tech, YouTube Shorts Gain Traction on CTV, and AppLovin Looks to Offload O&amp;O Apps Business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=96178\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Week in Charts: BuzzFeed Takes on Big Tech, YouTube Shorts Gain Traction on CTV, and AppLovin Looks to Offload O&amp;O Apps Business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In this week&#8217;s Week in Charts: BuzzFeed takes on Big Tech, YouTube Shorts gain traction on CTV, and AppLovin looks to offload O&amp;O apps business. 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