\n<\/p>\n
Grammy-nominated African music artist\u00a0Ayra Starr<\/a>\u00a0will perform a special YouTube Live concert streamed globally from Nairobi, Kenya. The event, produced in partnership with\u00a0Raha Fest,<\/a>\u00a0will celebrate the release of her sophomore album, \u201cThe Year I Turned 21<\/em><\/a>\u201d, and will be available for fans worldwide to experience on her official YouTube channel.<\/p>\n Ayra Starr, who is known for her distinct melodies and soulful blend of Afrobeats and pop international attention with hits like\u00a0\u201cBloody Samaritan\u201d<\/em>\u00a0and\u00a0\u201cRush\u201d<\/em>. Her rise in the music world has been powered not just by her undeniable talent but also by platforms like YouTube, which have enabled African artists to connect with audiences globally.<\/p>\n This concert will offer fans an intimate experience as Ayra Starr will perform new tracks from\u00a0\u201cThe Year I Turned 21\u201d<\/em>\u00a0alongside other fan favourites. The event will be\u00a0livestreamed on YouTube<\/a>, making it accessible to audiences all around the world, giving them the chance to be part of this special moment. Fans, Mobstarrs, as she calls them will also have the opportunity to engage directly with Ayra Starr through the\u00a0\u201cWoman Commando\u201d<\/em><\/a>\u00a0YouTube Shorts challenge, allowing them to create and share their own interpretations of her hit single. Additionally, exclusive behind-the-scenes content will be captured, adding another layer of excitement to the experience, which will be shared on YouTube.<\/p>\n Nairobi, with its vibrant music scene, deep roots in African culture, and a youth population that adores Ayra Starr, was chosen as the perfect setting for this electrifying performance. Ayra\u2019s growing fan base across Kenya and East Africa makes the city a fitting backdrop for her first YouTube Live concert.<\/p>\n Speaking about the concert,\u00a0Ayra Starr<\/strong>\u00a0said, \u201cPerforming live is where I get to connect deeply with my fans, and I\u2019m so excited to do this on a global scale from Nairobi. This album means so much to me, and I\u2019m looking forward to sharing it with everyone through YouTube.\u201d<\/p>\n Addy Awofisayo, Head of Music Sub-Saharan Africa at YouTube<\/strong>, shared, \u201cWe are thrilled to host this Ayra Starr\u2019s YouTube Live concert in partnership with Raha Fest. YouTube is not just a platform for music, but a place where artists from all over the world can connect directly with fans, no matter where they are. We\u2019ve seen African music grow tremendously on YouTube, and this concert is a continuation of that journey\u2014bringing Ayra Starr\u2019s incredible talent to a global stage.\u201d<\/p>\n \u201cRaha Fest is proud to partner with YouTube to present an unforgettable music experience with the sensational Ayra Starr! By merging Kenya\u2019s bustling creative scene with global acts, we\u2019re fostering a cultural exchange and positioning Kenya as a global destination for tourism and entertainment,\u201d said\u00a0Ashleigh Ali, Chief Executive Officer, Raha Creative Kenya<\/strong>.<\/p>\n YouTube has always been a major force in promoting African music to the world. More than 70% of watch time on content produced by channels in Nigeria comes from outside of Nigeria, showcasing how YouTube has provided a global audience for African music. The platform continues to be a key player in amplifying the voices of artists like Ayra Starr, who are shaping the sound of today\u2019s music.<\/p>\n Fans around the world can tune in to watch the concert live on October 20, 2024, at 9 PM EAT on Ayra Starr\u2019s official YouTube channel:\u00a0YouTube.com\/AyraStarr<\/a>.<\/p>\n