{"id":95715,"date":"2025-02-18T15:20:57","date_gmt":"2025-02-18T15:20:57","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/waldorf-astoria-ny-partners-with-mixologist-jeff-bell\/"},"modified":"2025-02-18T15:20:57","modified_gmt":"2025-02-18T15:20:57","slug":"waldorf-astoria-ny-partners-with-mixologist-jeff-bell","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=95715","title":{"rendered":"Waldorf Astoria NY Partners with Mixologist Jeff Bell"},"content":{"rendered":"


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Waldorf Astoria New York announced a partnership with Jeff Bell, managing partner of renowned speakeasy Please Don\u2019t Tell (PDT)<\/em> and Apres Cru Hospitality, to lead the cocktail program at Peacock Alley Bar and Lex Yard, the hotel\u2019s signature restaurant.<\/h2>\n

With decades of experience, Bell\u2019s mixology expertise has earned accolades such as The World\u2019s Best Bar and a James Beard Award. He will collaborate with Waldorf Astoria and Hilton\u2019s food and beverage teams to develop innovative offerings inspired by New York\u2019s cocktail culture.<\/p>\n

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Photo courtesy of Waldorf Astoria New York<\/p>\n<\/div>\n

\u201cReopening the iconic Waldorf Astoria New York is not just the rebirth of a hotel, it\u2019s the revival of a cultural landmark. Since opening on Park Avenue in 1931, Waldorf Astoria New York has been a staple of the city\u2019s society scene \u2014 countless memories have been made here, often with a glass raised in celebration,\u201d said Bell.<\/p>\n

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\u201cThroughout its history, the hotel has been admired as a pioneer of the global mixology scene and I am incredibly proud to be part of the hotel\u2019s next chapter and introduce Peacock Alley to a new generation of New Yorkers and guests.\u201d<\/p>\n<\/blockquote>\n

Peacock Alley:<\/strong> A Modern Classic<\/p>\n

The restored Peacock Alley bar will honor its nearly century-long legacy with original creations like Dr. Cook and Bishop Poker, alongside modernized Prohibition-era cocktails. Signature drinks include the Waldorf Cocktail, made with Rye Whiskey, Sweet Vermouth, Absinthe, and Angostura Bitters.<\/p>\n

\u201cThe reopening of Peacock Alley at Waldorf Astoria New York is a historic moment for both the hotel and the city,\u201d said Tom Walters, senior vice president, Food & Beverage, Americas, Hilton.<\/p>\n

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\u201cA symbol of elegance and hospitality for nearly a century, Peacock Alley has long been a social hub for New Yorkers, celebrities, and travelers alike. In its new iteration, we are committed to honoring the bar\u2019s storied past while embracing an exciting future\u2014one that blends Hilton\u2019s legacy of excellence with modern experiences and world-class cocktail service, for new generations to enjoy.\u201d<\/p>\n<\/blockquote>\n

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Photo courtesy of Omegarender<\/p>\n<\/div>\n

Lex Yard:<\/strong> Market-Driven Cocktails<\/p>\n

The cocktail menu at Lex Yard, led by Chef Michael Anthony, will feature classics like the Rob Roy and Rye Old Fashioned, alongside seasonal creations and non-alcoholic options. Guests can enjoy beverages crafted with ingredients sourced in partnership with the culinary team.<\/p>\n

\u201cWe are excited to welcome guests back to Waldorf Astoria New York and continue our legacy as a place where both New Yorkers and travelers make lifelong memories \u2014 many of them with a drink in hand,\u201d said Luigi Romaniello, managing director, Waldorf Astoria New York.<\/p>\n

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\u201cWorking alongside Jeff Bell, we\u2019ve aligned ourselves with a team that embodies the vibrant energy and spirit of New York and the next chapter of the hotel, where entertainment and connection come together in perfect harmony.\u201d<\/p>\n<\/blockquote>\n

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Photo courtesy of The Boundary<\/p>\n<\/div>\n

Waldorf Astoria New York is located at 301 Park Avenue New York, New York 10022 and is expected to reopen in spring 2025. To make a reservation at Waldorf Astoria New York, please visit the hotel\u2019s website<\/a>. Follow along on Instagram at @waldorfnyc and on Facebook at @TheWaldorf.<\/p>\n

Read more about Waldorf Astoria Hotels & Resorts at stories.hilton.com<\/a>.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Waldorf Astoria New York announced a partnership with Jeff Bell, managing partner of renowned speakeasy Please Don\u2019t Tell (PDT) and Apres Cru Hospitality, to lead the cocktail program at Peacock Alley Bar and Lex Yard, the hotel\u2019s signature restaurant. With decades of experience, Bell\u2019s mixology expertise has earned accolades such as The World\u2019s Best Bar […]<\/p>\n","protected":false},"author":1,"featured_media":95716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[45392,5848,14117,35792,2761,45393,16506,45391],"dealstore":[],"offerexpiration":[],"class_list":["post-95715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-astoria","tag-bell","tag-chilled","tag-industry-news","tag-jeff","tag-mixologist","tag-partners","tag-waldorf"],"yoast_head":"\nWaldorf Astoria NY Partners with Mixologist Jeff Bell - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=95715\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Waldorf Astoria NY Partners with Mixologist Jeff Bell - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Waldorf Astoria New York announced a partnership with Jeff Bell, managing partner of renowned speakeasy Please Don\u2019t Tell (PDT) and Apres Cru Hospitality, to lead the cocktail program at Peacock Alley Bar and Lex Yard, the hotel\u2019s signature restaurant. 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