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The demand for energy drinks shows no signs of slowing down, with stimulants now worth \u00a31.8 billion, growing by over 8% in the last year. To support operators in making the most of this opportunity, Rockstar Energy\u00ae is launching its latest Zero Sugar addition to its portfolio this February \u2013 Rockstar Energy\u00ae Zero Sugar Peach.<\/strong><\/p>\n Taste and enjoyment are key factors for consumers when selecting a soft drink, making new and exciting flavour profiles key for attracting shoppers into the category. Within this, peach flavours have already seen a +153% sales increase within stimulants over the last year. Rockstar Energy\u00ae Zero Sugar Peach<\/strong> is strongly placed to allow outlets to tap into this trend, with the brand worth \u00a315 million and with 93% of sales driven by flavours over the last year. Additionally, the packs will roll out with new festival themed packaging, in line with Rockstar\u2019s ongoing partnerships with six of the UK\u2019s most iconic Gen-Z festivals including Reading, Wireless and Parklife.<\/p>\n Ben Griffiths, UK Commercial Director Workplace, Education, Healthcare, Leisure & Entertainment, Carlsberg Britvic, said: <\/strong>\u201cWorth \u00a3293 million across the out of home channel, energy drinks mean operators can maximise their soft drink sales with new products that attract new customers and retain existing buyers \u2013 ensuring long-term growth.<\/p>\n \u201cOur new Rockstar Energy\u00ae Zero Sugar Peach <\/strong>innovation leans into several popular consumer trends to aid outlets in achieving this. From bold, in-demand flavours to the popularity of zero sugar variants, it is the perfect option for operators to stock to keep consumers engaged with their energy offering. What\u2019s more, the product is launching with our new festival themed packs which will ensure striking visibility, helping to catch the consumer eye in-outlet and encourage trial for maximum energy drink sales success.\u201d<\/p>\n Rockstar <\/strong>Energy\u00ae<\/strong> Zero Sugar Peach <\/strong>is available across the foodservice and licensed channels now, with a recommended retail price of \u00a31.35. The launch will be supported by comprehensive marketing campaigns across digital, social media and instore, spanning February, March and April.<\/p>\n The post Turn up the flavour, turn up your sales with new Rockstar Energy\u00ae Zero Sugar Peach<\/a> appeared first on Bar Magazine<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":" The demand for energy drinks shows no signs of slowing down, with stimulants now worth \u00a31.8 billion, growing by over 8% in the last year. To support operators in making the most of this opportunity, Rockstar Energy\u00ae is launching its latest Zero Sugar addition to its portfolio this February \u2013 Rockstar Energy\u00ae Zero Sugar Peach. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[974,452,20734,17078,1329,600,9319],"dealstore":[],"offerexpiration":[],"class_list":["post-95258","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-energy","tag-flavour","tag-peach","tag-rockstar","tag-sales","tag-sugar","tag-turn"],"yoast_head":"\n