{"id":94567,"date":"2025-02-17T23:48:19","date_gmt":"2025-02-17T23:48:19","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/5-tips-to-overcome-email-send-anxiety\/"},"modified":"2025-02-17T23:48:19","modified_gmt":"2025-02-17T23:48:19","slug":"5-tips-to-overcome-email-send-anxiety","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=94567","title":{"rendered":"5 Tips to Overcome Email Send Anxiety"},"content":{"rendered":"


\n<\/p>\n

\n

1. Broken links<\/span><\/h3>\n

A fear of broken links is a warranted one. After all, haven\u2019t we all been frustrated by an email with broken links? Broken links not only make your emails seem unprofessional, but they can also frustrate customers, impact your brand\u2019s reputation, and render your marketing efforts ineffective.<\/span><\/p>\n

\"blog_send-anxiety_graphic\"<\/p>\n

Solution:<\/b> Begin testing your emails by sending a quality assurance test to both yourself and a colleague to check all the links. You may also want to review our resource, <\/span>Pre-send campaign checklist and tools<\/span><\/a>, for a full overview of what to look for before sending.\u00a0\u00a0<\/span><\/p>\n

And, don\u2019t forget that you can always send an apology email that includes the correct link. Everyone makes mistakes, and the need to send an apology email happens to the best of us.<\/span><\/p>\n

2. Typos<\/span><\/h3>\n

Typos are simple mistakes, and they usually don\u2019t mess up your overall message, but they can undermine your professionalism. Typos tell your readers that you didn\u2019t invest the time to proofread your messages to them. As a marketer, you want to avoid typos at all costs, but your own mistakes can be difficult to catch.<\/span><\/p>\n

Solution<\/b>: Before sending an email, read it aloud slowly and focus on every word. You can also print your email out to read it since reading print on paper allows for closer attention to detail and better comprehension than reading on a digital screen does. Some people also find reading their copy backward helps. But, above all, find proofreading buddies you can send your message to, and find at least one who preferably has some editing experience.\u00a0<\/span><\/p>\n

3. Elements not rendering<\/span><\/h3>\n

When emails don\u2019t render the imagery, colors or fonts, your subscribers likely won\u2019t find the email very compelling, which can also cause them to become disengaged, or even worse \u2013 unsubscribe. It\u2019s important to remember that just because your messages render on a specific device or with a specific email provider, it doesn\u2019t guarantee your message will render on all devices or with all providers.<\/span><\/p>\n

\"\"<\/p>\n

Solution<\/b>: Some ways to combat this fear include sending quality assurance test emails to several different colleagues that use different email clients to see how your messaging renders, and then try troubleshooting from there. You should always be sure to test your campaign on both desktop and mobile devices.<\/span><\/p>\n

4. Less than optimal results<\/span><\/h3>\n

There\u2019s a lot of excitement that happens when we send out emails, especially if it\u2019s part of a new campaign. But, marketers can sometimes become anxious about the possibility of bad results because a failed campaign can have far-reaching implications such as wasted resources, low conversion rates, poor brand perception and more.\u00a0<\/span><\/p>\n

\"Test<\/p>\n

Solution:<\/b> To overcome the fear of less-than-optimal results, first, permit yourself to try things out. Email marketing is all about refinement, so not every email needs to be a smash hit. Gaining insight into what doesn\u2019t work is just as helpful as gaining insight into what does.<\/span><\/p>\n

To increase your chances of a successful campaign, foremost, have a clear objective and goal for your campaign such as driving engagement, driving sales, driving sign ups or registrations. Ensure the content you\u2019re sending customers adheres to that objective by having a clear call to action. We also recommend <\/span>A\/B testing<\/span><\/a> elements, rather than making assumptions about what content and elements will resonate with your audience.\u00a0<\/span><\/p>\n

A\/B Testing elements like the subject line, content, design and timing ensures that you\u2019re providing the content your audience <\/span>wants<\/span><\/i> to receive, which can lead to higher engagement and more conversions. Emma by Marigold makes A\/B testing simple and easy.<\/span><\/p>\n

You can also preview your campaign with live data to ensure the correct dynamic content is showing for the right audience. Always review and analyze every campaign result and look for ways to optimize and improve.<\/span><\/p>\n

5. Sending to the wrong list<\/span><\/h3>\n

Your lists matter, and you never want to send the wrong email to the wrong group. Sending a campaign to the wrong audience can have serious implications \u2014 this mistake can damage your brand\u2019s reputation, result in recipients marking you as spam, impact segmentation efforts, result in poor engagement as well as a poor ROI and more.\u00a0<\/span><\/p>\n

Solution: <\/b>To avoid these implications, maintaining clean and up-to-date email lists, implementing stringent segmentation practices, and regularly reviewing the recipient lists before sending out any email campaign \u2014 all of these steps are necessary.\u00a0<\/span><\/p>\n

Make sure your lists are labeled correctly, and try to follow a clear and logical naming convention that all team members who have access to your account know and understand. Your subscriber list name should also be descriptive and help you easily identify which customers are on which lists. Be sure to exclude potential list members who you may not want to receive the email. Finally, always double-check that you\u2019re sending to the correct list before you send.<\/span><\/p>\n

Fearlessly press \u201csend\u201d<\/span><\/h2>\n

Feeling anxious before sending out email campaigns is normal, but don\u2019t let send fear stop you from breaking new ground and finding success. Mistakes can certainly happen if you don\u2019t have a checklist, and that\u2019s absolute when it comes to email. Using this list of solutions above, we recommend creating an email send checklist that you and your colleagues can follow before you hit \u201csend.\u201d You\u2019ll be better able to alleviate your fears and feel confident each time you press send.<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

1. Broken links A fear of broken links is a warranted one. After all, haven\u2019t we all been frustrated by an email with broken links? Broken links not only make your emails seem unprofessional, but they can also frustrate customers, impact your brand\u2019s reputation, and render your marketing efforts ineffective. Solution: Begin testing your emails […]<\/p>\n","protected":false},"author":1,"featured_media":94568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[2222,13093,11506,11285,3535],"dealstore":[],"offerexpiration":[],"class_list":["post-94567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-anxiety","tag-email","tag-overcome","tag-send","tag-tips"],"yoast_head":"\n5 Tips to Overcome Email Send Anxiety - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=94567\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips to Overcome Email Send Anxiety - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"1. Broken links A fear of broken links is a warranted one. After all, haven\u2019t we all been frustrated by an email with broken links? Broken links not only make your emails seem unprofessional, but they can also frustrate customers, impact your brand\u2019s reputation, and render your marketing efforts ineffective. Solution: Begin testing your emails […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=94567\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-17T23:48:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/marigold-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=94567#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=94567\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"5 Tips to Overcome Email Send Anxiety\",\"datePublished\":\"2025-02-17T23:48:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=94567\"},\"wordCount\":909,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=94567#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/marigold-social.jpg\",\"keywords\":[\"Anxiety\",\"Email\",\"Overcome\",\"send\",\"Tips\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=94567#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=94567\",\"url\":\"https:\/\/fivemor.com\/?p=94567\",\"name\":\"5 Tips to Overcome Email Send Anxiety - 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