{"id":94284,"date":"2025-02-17T20:25:13","date_gmt":"2025-02-17T20:25:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/advertising-to-baby-boomers-communities-for-boomers\/"},"modified":"2025-02-17T20:25:13","modified_gmt":"2025-02-17T20:25:13","slug":"advertising-to-baby-boomers-communities-for-boomers","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=94284","title":{"rendered":"Advertising to Baby Boomers: Communities for Boomers"},"content":{"rendered":"


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The elder-centric housing industry is about to explode every which way.<\/p>\n

My tongue-in-cheek take on it:<\/p>\n

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03 December 2018<\/em>

\nWhere are old people going to live?<\/a><\/strong>
It used to be that old people lived wherever they lived \u2013 and that was that.<\/p>\n<\/blockquote>\n

And I\u2019ve written about this ad nauseam for over fifteen years.\u00a0 A list of related posts:<\/p>\n

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Aging In Place & Universal Design<\/a><\/strong><\/p>\n<\/blockquote>\n

Something you can skim or skip:<\/p>\n

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Selling Universal Design To Baby Boomers\/Aging In Place (PDF)<\/strong><\/a>
\u2026 What is \u2018aging in place\u2019?\u00a0 Baby Boomers staying
put in their condos or houses for the rest of their lives. Others refer to aging in place as
\nremodeling current residences with Universal Design as the blueprint. Still others use the
\nterm to describe Baby Boomers moving into condos or active adult communities not far from where they are now \u2013 this so they can still be near work, family, friends.<\/p>\n<\/blockquote>\n

The powers-that-be are getting smart. They\u2019re starting to target\u00a0 middle-income boomers – not solely the better-offs everybody covets.<\/p>\n

The latest collection of offerings (the article is dense, a bit convoluted \u2013 so again, skim):<\/p>\n

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6 Senior Living Providers to Watch in 2020<\/strong><\/a>
\u2026. Baby boomers will come to the space demanding variety in care and amenities, but many may not be able to afford the existing, dominant private pay model of senior housing.<\/p>\n<\/blockquote>\n

Boomer thinker and marketing maven Matt Thornhill<\/a><\/strong> has a new adult community project that fascinates me.\u00a0 Add it to the list:<\/p>\n

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Cozy Home Community<\/a><\/strong>
\u2026 It\u2019s a new type of rentable housing unit specifically designed and built for middle-income Boomers, or folks between 60 and 80.<\/p>\n

Two bedrooms, two full baths, and an open floor plan with kitchen, dining and family room \u2014 all on one floor. Approximately 1,200 square feet, there\u2019s plenty of space for two people to share.<\/p>\n<\/blockquote>\n