{"id":93493,"date":"2025-02-17T11:27:56","date_gmt":"2025-02-17T11:27:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/what-it-is-how-to-do-it-best-practices\/"},"modified":"2025-02-17T11:27:56","modified_gmt":"2025-02-17T11:27:56","slug":"what-it-is-how-to-do-it-best-practices","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=93493","title":{"rendered":"What It Is, How to Do It, &#038; Best Practices"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2 id=\"what-is-instagram-seo\">What Is Instagram SEO?<\/h2>\n<p>Instagram SEO is the process of optimizing your Instagram profile and content to help more people discover you throughout Instagram.\u00a0<\/p>\n<p>This means taking a variety of actions to improve your Instagram presence helps you show up in places like users\u2019 feeds, Explore, Reels, and Instagram\u2019s search results\u2014without having to pay for ads.\u00a0<\/p>\n<p>For example, if someone types \u201cinterior design\u201d in the Instagram search bar, they may see results for different profiles, captions, and\/or hashtags.\u00a0<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e2\/da\/e2dab49804b968771667d8809ccd847a\/6543a774e80287f27a819232122a8453\/AD_4nXdSOjy6Dps1nYLhdNnshdnyeqyhj7lwRpkM-qvDdAZblaD5aJauhaIHOWB2F-l-sRouqMP-NfCxTWa1RQv6poty7wqzKRRhUOWWrpJGymjZo35BeD8PAaGBpTjZTX_PAg8SkbuDJw.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Search results for accounts, reels, and tags are available as tabs in the search page.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e2\/da\/e2dab49804b968771667d8809ccd847a\/6543a774e80287f27a819232122a8453\/original.png\" height=\"698\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Many of the actions you take to improve your visibility on Instagram can also improve your visibility on traditional search engines like Google.\u00a0<\/p>\n<p>To make the most of Instagram SEO, it\u2019s important to understand how it works and how Instagram decides what content to show in search results.<\/p>\n<h2 id=\"how-does-seo-for-instagram-work\">How Does SEO for Instagram Work?<\/h2>\n<p>SEO on Instagram involves algorithms designed to connect you with users who are interested in businesses like yours and\/or the types of content you create.<\/p>\n<p>According to <a href=\"https:\/\/www.instagram.com\/tv\/CTApmKfgD6-\/?igshid=MDJmNzVkMjY%3D\" style=\"text-decoration:none\">Instagram CEO Adam Mosseri<\/a>, the platform uses three main factors to decide what appears in search results:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Search text<\/strong>: The most important factor is the keywords people type in the search bar. Instagram matches these keywords with usernames, bios, captions, hashtags, and locations.<\/li>\n<li style=\"list-style-type:disc\"><strong>User activity<\/strong>: Instagram personalizes results based on the accounts users follow, posts they\u2019ve viewed, and their past interactions (likes, comments, and shares)<\/li>\n<li style=\"list-style-type:disc\"><strong>Post popularity<\/strong>: Posts, accounts, or hashtags with a lot of likes, comments, shares, and follows are more likely to appear higher in search results<\/li>\n<\/ul>\n<p>Explore, Reels, Stories, and feeds all have <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/instagram-ranking-explained\" style=\"text-decoration:none\">their own ranking signals<\/a>. They\u2019re mostly influenced by the user, but your brand\u2019s overall engagement levels and content-specific engagement can also affect whether you appear in these places.\u00a0<\/p>\n<h2 id=\"how-to-increase-visibility-on-instagram-and-google\">How to Increase Visibility on Instagram and Google<\/h2>\n<p>Many Instagram SEO techniques are helpful for <a href=\"https:\/\/www.semrush.com\/blog\/google-seo\/\" style=\"text-decoration:none\">Google SEO<\/a> as well\u2014like using relevant <a href=\"https:\/\/www.semrush.com\/blog\/what-are-keywords\/\" style=\"text-decoration:none\">keywords<\/a>.<\/p>\n<p>Let\u2019s go over some Instagram SEO tips that can help you reach your target audience.<\/p>\n<h3 id=\"1--optimize-your-profile-with-keywords\">1. Optimize Your Profile with Keywords<\/h3>\n<p>Instagram <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/break-down-how-instagram-search-works\" style=\"text-decoration:none\">considers keywords<\/a> used in key areas like your handle, profile name, and bio because it helps the platform understand what your account is about.<\/p>\n<p>For example, if someone searches for \u201cfitness coach london,\u201d the top profiles often include keywords like \u201cCoach,\u201d \u201cFitness Coach,\u201d and \u201cLondon.\u201d<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/68\/db\/68db3813bcb7b5b39d95ba4e83f73579\/17c43a9aca62fff9446bfa8e1f290006\/AD_4nXfGcg8M56_w3gGU1-A0-nLFzfWf7g3SaocrRUdl7lY3w8Dv5sJJUXOkcTRSJzOftofXg81jMX4vc7T-6YuBE_pPi7D_DnVe4-56ciWssV_CA1bSg-epvnb4nz3pgKumiMy8QmylTQ.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Keywords appear in the account names and descriptions.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/68\/db\/68db3813bcb7b5b39d95ba4e83f73579\/17c43a9aca62fff9446bfa8e1f290006\/original.jpeg\" height=\"756\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Using keywords in this way can also improve your visibility in Google search results. Particularly for branded searches.<\/p>\n<p>Like this:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/38\/71\/38711a32523d2164dab98ef7732199a9\/7db87bb640f3a94fc3eac30ae34c6377\/AD_4nXeYKjGR7rZMxSwe8IVn1xXPowpImWGXx5OZMO7nPhk3B3y3gBePPLPPE-shgXkmiieXZ6Ly3et115vp3u2KxsBVoqHKoZSOAQLSN45dZdlNhcinW540Z4IHNl0SUa9DCeFaOZ20Og.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Google SERP shows an Instagram profile as the second organic result.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/38\/71\/38711a32523d2164dab98ef7732199a9\/7db87bb640f3a94fc3eac30ae34c6377\/original.png\" height=\"834\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>You should choose keywords that reflect your business, niche, and possibly your location.\u00a0<\/p>\n<p>For example:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Business type<\/strong>: If you\u2019re a baker, include terms like \u201cBakery\u201d or \u201cCustom Cakes\u201d<\/li>\n<li style=\"list-style-type:disc\"><strong>Niche<\/strong>: Highlight your specialty, like \u201cVegan Recipes\u201d or \u201cYoga for Beginners\u201d<\/li>\n<li style=\"list-style-type:disc\"><strong>Location<\/strong>: Add your city or area if you\u2019re targeting a local audience. For example, \u201cNew York Photographer\u201d or \u201cToronto Personal Trainer.\u201d<\/li>\n<\/ul>\n<p>By selecting specific keywords that describe what you do, you\u2019ll make it easier for people searching for relevant businesses to find your profile.<\/p>\n<h3 id=\"2--add-keywords-to-your-captions-and-hashtags\">2. Add Keywords to Your Captions and Hashtags<\/h3>\n<p>Adding relevant keywords to your captions helps Instagram understand your content and increases your chances of appearing in search results and possibly other areas in the app\u2014depending on the user\u2019s interests and your own engagement signals.<\/p>\n<p>Using keywords in hashtags can also be helpful, but mostly because they help the platform categorize your content and connect it with users searching for specific topics.<\/p>\n<p>You can find the right keywords to use by:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Looking at your competitors<\/strong>: Check the captions of accounts in your niche to see what keywords they use and which posts perform well in terms of engagement<\/li>\n<li style=\"list-style-type:disc\"><strong>Using Instagram\u2019s search bar<\/strong>: Type a topic (e.g., \u201chome workouts\u201d) into the search bar and look at the suggested terms, profiles, and hashtags to find popular keywords. Use the \u201cTags\u201d tab for more detailed information on hashtags.<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/73\/ff\/73ffce741f27d6777cf9a180500076fc\/7a19da3b88e8145a786521bbd1acc33b\/AD_4nXdH84KZN1o7EowC1yB8hO6MK3lsRSfgL30xWw8UgMEBkLjkLmL9r78icmn5WLieL-8HE5GXDXLI9iJWrslq7D2iJDC6nkhpdQR3PU4qNIrg8lFAieu57UQfUet6oFfBkMtEmceHew.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Tags tab shows list of hashtags by the number of posts for each.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/73\/ff\/73ffce741f27d6777cf9a180500076fc\/7a19da3b88e8145a786521bbd1acc33b\/original.jpeg\" height=\"655\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>To streamline the process, use Semrush\u2019s <a href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\" style=\"text-decoration:none\">Keyword Magic Tool<\/a> to identify relevant keywords in your niche.<\/p>\n<p>For example, if you enter a seed keyword (a broad term related to your niche) into the tool, you\u2019ll get a list of potentially relevant keywords.\u00a0<\/p>\n<p>The \u201cVolume\u201d column shows the average number of searches the terms get on Google each month. And the \u201cTrend\u201d column shows how interest changes over time (e.g., if it\u2019s a seasonal term).<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/85\/98\/859825fa521770cb04289cb4bebd3bb2\/7226e47dc393ecdee7e15d0fe84a3ddc\/AD_4nXcoiE-NYWQAY-QCYqJiGAEsEIChQFotktIc5ZiO4Dyx8LFdkvbwNt1ic2o2aLVzRlwtB3KhCN3dF4-202rKrORlEJkiDog-pa_Ixlzr0lxRKgtelVDZulg0UwJT50Yin3X6IH3h.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Keyword Magic Tool keyword list shows metrics for each keyword like search intent, search volume, search trend, and more.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/85\/98\/859825fa521770cb04289cb4bebd3bb2\/7226e47dc393ecdee7e15d0fe84a3ddc\/original.png\" height=\"920\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>While search volumes may differ for these terms on Instagram, keep in mind that using keywords thoughtfully in your content can also help you appear in Google results.<\/p>\n<p>These terms can inspire your hashtags as well.<\/p>\n<p>As for how to use hashtags, Instagram&#8217;s <a href=\"https:\/\/www.instagram.com\/p\/CUV20kxvLgS\/?img_index=3\" style=\"text-decoration:none\">creator community account<\/a> recommends that you:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">Focus on three to five relevant hashtags instead of overloading your posts<\/li>\n<li style=\"list-style-type:disc\">Include a mix of broad hashtags (e.g., #Fitness) and niche-specific ones (e.g., #FitnessCoachLondon)<\/li>\n<li style=\"list-style-type:disc\">Place hashtags in the caption rather than the comments for better recognition by Instagram\u2019s algorithm<\/li>\n<\/ul>\n<aside class=\"tip-box\">\n<div class=\"tip-box_text-wrapper\">\n<p><em>Always include keywords and hashtags in your caption\u2014not in the comments. To ensure Instagram recognizes them when evaluating and <\/em><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/break-down-how-instagram-search-works\"><em>ranking your content<\/em><\/a><em>.<\/em><\/p>\n<\/div>\n<\/aside>\n<h3 id=\"3--add-subtitles-to-your-videos\">3. Add Subtitles to Your Videos<\/h3>\n<p>Subtitles make your Reels easier for users to watch without sound, and they also let you include keywords that can grab users\u2019 attention as they\u2019re scrolling.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/1c\/e9\/1ce967f959adf1702c17a5a39deae2d8\/c42b5acf12ab7a63635fe00d19501397\/AD_4nXclY_kujA7jhNCyid3jXwtsRXET4d5nhHDWUwfDg0n5nGv_lF8L-OC0LcakW3r28nbmxEvOfQLqTcUziGS6RRc1pqpBDI0QBWTQYBWFjppj2bODivw2-JcYr-PugPDB3cB0mNm1rg.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Mosseri account's Reels use subtitles for each.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/1c\/e9\/1ce967f959adf1702c17a5a39deae2d8\/c42b5acf12ab7a63635fe00d19501397\/original.png\" height=\"1236\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>While subtitles don\u2019t directly increase views, they can increase likes, comments, and shares by making your videos more engaging and accessible.\u00a0<\/p>\n<p>This extra interaction can help your content reach more people over time.<\/p>\n<p>Here\u2019s how to add subtitles on Instagram:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">First, create a Reel and tap the sticker icon<\/li>\n<li style=\"list-style-type:disc\">Then, select \u201c<strong>Captions<\/strong>,\u201d and Instagram will automatically generate subtitles<\/li>\n<li style=\"list-style-type:disc\">Review the subtitles and edit them for accuracy (by tapping on the text) to make sure it matches your content<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e1\/77\/e1770f47896aeb8e6d5833b45d48c10f\/e9b2141e9f0a38fddaf0888bfe18f58a\/AD_4nXdvDCi_AGeHbiDfCyOxMiOYwDS0OcZBWpiamK2twpTUGlCE3jsABU9G9Q7trSH4mDqVB7CLzhQcIiecIsigGOEhGJ9QpvmJF9MV0do3x_FchdRYcMDws1DhKUz3Rks8IKdC0cb0mw.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Add captions to Instagram Reels.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e1\/77\/e1770f47896aeb8e6d5833b45d48c10f\/e9b2141e9f0a38fddaf0888bfe18f58a\/original.png\" height=\"729\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Instagram&#8217;s auto-generated subtitles are a good starting point. But you can use apps like <a href=\"https:\/\/www.capcut.com\/\" style=\"text-decoration:none\">CapCut<\/a> or <a href=\"http:\/\/veed.io\" style=\"text-decoration:none\">Veed.io<\/a> if you want more customization.\u00a0<\/p>\n<p>These apps allow you to choose fonts, colors, and animations to make your subtitles visually appealing and more aligned with your brand.\u00a0<\/p>\n<h3 id=\"4--write-alt-text-for-your-posts\">4. Write Alt Text for Your Posts<\/h3>\n<p>Alternative text (usually called alt text) is a short description of an image or video explaining what it\u2019s showing, which is useful for making your content accessible to visually impaired users and helping your content appear in Google.<\/p>\n<p>Here\u2019s an example of how a post can appear in Google\u2019s image results:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/86\/90\/8690bee50b00b3adf9aa552c96907420\/ac8d9589a91bd2008afa7b336deb91f7\/AD_4nXfotS8voZSNS-pEV39-TwyV0a9w6e3lCmbt4eghGHdY6T1XZreH--kT4bm6k-0CKk2MT2e6dApmB-lUHaFZgqa1WRTrvF8D7oQK1pngdNyp63EfjUO1NLvJkNVvgK_GIt_OgqzJug.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Instagram post of a cat with a piece of bread on its head appears in Google Image results for &quot;cat loaf.&quot;\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/86\/90\/8690bee50b00b3adf9aa552c96907420\/ac8d9589a91bd2008afa7b336deb91f7\/original.png\" height=\"966\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Writing keyword-rich alt text is the best way to increase your visibility on Google.<\/p>\n<p>To add alt text on Instagram:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">Select a post you want to edit, click the three dots in the upper corner, and select \u201c<strong>Edit\u201d<\/strong><\/li>\n<li style=\"list-style-type:disc\">Then, select \u201c<strong>Edit Alt Text<\/strong>.\u201d\u00a0<\/li>\n<li style=\"list-style-type:disc\">Add your copy and save it<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/55\/f8\/55f8315ecbf54703d89c0d7f6e513f18\/6244af37c8a31c10ca6f604dab890079\/AD_4nXd2E2Ty5MemUGWPesvZPawnHFwyVQnsKXiFAo2XTKVERD4NnYuEiZi4u6Q-lPBeI7sypB0kkSQ4t04-dHZZGweknTyA0EncRXLb5xm37IrB-LfnofSSNFK05GgtSYw6TEPYVJj4BA.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Step-by-step how to add alt text to Instagram posts.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/55\/f8\/55f8315ecbf54703d89c0d7f6e513f18\/6244af37c8a31c10ca6f604dab890079\/original.png\" height=\"725\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>When writing alt text, remember to be concise (no more than 125 characters) and specific (e.g., &#8220;Woman in yoga clothes doing a downward dog pose on a beach at sunset&#8221;).<\/p>\n<h3 id=\"5--maintain-a-consistent-theme\">5. Maintain a Consistent Theme<\/h3>\n<p>Posting content that focuses on a specific theme can help you grow brand awareness and build a following that\u2019s more likely to engage\u2014which can lead to better visibility within Instagram.<\/p>\n<p>For example, Etsy uses a fairly neutral palette, lots of natural light, and focuses on creators\u2019 work:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/43\/d5\/43d50f07d0b57894c95e67a207bd3b98\/94a981f1ce993315a90171acaf566e45\/AD_4nXfi2GNttWW4NiM1pxVUZGqkY5u-NND3yQy0L3Y4WkQ_OJovBQGOH3rh7p8lqMoAazrGvvFFSw53WZVzB8MNFbn_KjZUWoDNwpYbNK8q8WxVtrfaoXe6i2K7rj3_m4BiW1B2VsWmIA.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Etsy's Instagram grid example.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/43\/d5\/43d50f07d0b57894c95e67a207bd3b98\/94a981f1ce993315a90171acaf566e45\/original.png\" height=\"1600\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>As users become familiar with Etsy\u2019s Instagram content, they\u2019ll be more likely to recognize that it belongs to Etsy when they see it throughout the platform. And they might be more inclined to interact with that content.<\/p>\n<p>As your posts get more engagement, Instagram may recommend your content to even more people.<\/p>\n<p><em><strong>Further reading<\/strong><\/em><em>: <\/em><a href=\"https:\/\/www.semrush.com\/blog\/social-content-strategy\/\" style=\"text-decoration:none\"><em>How to Create a Social Media Content Strategy\u00a0<\/em><\/a><\/p>\n<h3 id=\"6--post-at-the-right-times\">6. Post at the Right Times<\/h3>\n<p>While Instagram doesn\u2019t display content based solely on when it was uploaded, posting when your followers are most active could help you get more likes, comments, and shares.\u00a0<\/p>\n<p>That engagement tells Instagram\u2019s algorithm that your content is valuable, making it more likely to appear elsewhere.<\/p>\n<p>According to research from <a href=\"https:\/\/coschedule.com\/blog\/best-times-to-post-on-instagram\" style=\"text-decoration:none\">CoSchedule<\/a>, the best and worst times, hours, and days for businesses to post on Instagram are:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Best times<\/strong>: 9:01 a.m., 7:59 p.m., 9 a.m., 8 p.m., and 7:59 a.m.<\/li>\n<li style=\"list-style-type:disc\"><strong>Best hours<\/strong>: 9 a.m., 8 a.m., 10 a.m., 12 p.m., and 3 p.m.<\/li>\n<li style=\"list-style-type:disc\"><strong>Worst hours<\/strong>: 2 a.m., 3 a.m., 4 a.m., 11 p.m., and 5 a.m.<\/li>\n<li style=\"list-style-type:disc\"><strong>Best days<\/strong>: Wednesdays, Fridays, and Tuesdays<\/li>\n<li style=\"list-style-type:disc\"><strong>Worst days<\/strong>: Sundays, Saturdays, and Thursdays<\/li>\n<\/ul>\n<p>Just know that the ideal posting time depends on your audience and niche, so it&#8217;s key to experiment and analyze your engagement.<\/p>\n<p>You can start gaining information via your Instagram account.\u00a0<\/p>\n<p>Go to your profile and choose \u201c<strong>Professional dashboard<\/strong>.\u201d\u00a0<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/27\/c9\/27c9741348e139fdeb1e78e92a87629e\/8d935e0343ea966152a72ac77aeda043\/AD_4nXcPWrPd8U7xWU8LpnzLlqUULgskFUYfoURge_Ih-pr00yOSonoVMU_B77ziVVTwN4ILMhdwNgRmgvCBjnuMxTxOILhezvvkggCtNHTdugTiE8K2zFFCAAG6bB92gkwT5kH1fn8Z9Q.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Professional dashboard appears in between the profile description and edit profile button.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/27\/c9\/27c9741348e139fdeb1e78e92a87629e\/8d935e0343ea966152a72ac77aeda043\/original.jpeg\" height=\"600\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Select \u201cTotal followers.\u201d<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a4\/74\/a4740f0095fc44ad97faacd58cbcc70c\/ee6da2141df1982592fdd04512a578a2\/AD_4nXdD8HedNJvQ0O77xMyeoqgOeFh8JnVBcdPg0yJEdSweYufceMDxCNwFyfy-dJzOqXJPcAcOhI8dvKyrCgRygzlyNIPhQJXwMPaSiPB-vbk9dXdaJhhyujuPSwj6Sgv7Lnoi4Rib.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Other insights include views, interactions, and content you shared.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a4\/74\/a4740f0095fc44ad97faacd58cbcc70c\/ee6da2141df1982592fdd04512a578a2\/original.jpeg\" height=\"580\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Scroll to the section called \u201cMost active times\u201d to see when your followers are most likely to engage. So you can schedule posts at the right times.<\/p>\n<p>If you don\u2019t have access to Instagram\u2019s Insights (which requires 100+ followers), use the <a href=\"https:\/\/www.semrush.com\/social-media\/analytics\/\" style=\"text-decoration:none\">Social Analytics<\/a> tool within <a href=\"https:\/\/www.semrush.com\/social-media\/\" style=\"text-decoration:none\">Semrush Social<\/a> to analyze when your audience is most active.<\/p>\n<p>This tool also tells you more about your followers\u2019 demographics, so you can cater your content to them.\u00a0<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/93\/f3\/93f3344edd75edf8c5a5e6ab0dad4913\/68e029e729c91dd025f724be5284755a\/AD_4nXfF_mtJd7o-gPMYFxl4mgQCJNP_DMamLJTt_Iab40_CZY724hhy5f7MbTYxdbJyEcLcZtZfDm-fGXhQqXRuyDKHxADRYwZFMk3B1Zbd9GFOH74J72jhyI1MDPzqbMMnXvIGkBGfDw.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Instagram audience report shows the best time to post for your specific audience.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/93\/f3\/93f3344edd75edf8c5a5e6ab0dad4913\/68e029e729c91dd025f724be5284755a\/original.png\" height=\"1018\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Plus, the app lets you use <a href=\"https:\/\/www.semrush.com\/social-media\/poster\/\" style=\"text-decoration:none\">Social Poster<\/a> to create and schedule your content. And <a href=\"https:\/\/www.semrush.com\/social-media\/tracker\/\" style=\"text-decoration:none\">Social Tracker<\/a> to benchmark your performance against competitors.\u00a0<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/29\/0c\/290cfeec5ab579353c5f46b05d98ec19\/e56cdbfe8e1e32b6051dfcd948ec8496\/AD_4nXdNe9gzm6mQMoaa_1wZ3XHCfxqtwI-eAqaFd9zdkD36dynsSWK3mieIbgzCyi_m0-jjy4wUmFIWiiLzINe3dy_54FwRP3wLHv244Ko0ExEYEDdhzWVkXZv518X0WvMJrkfLXHME.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Instagram engagement report shows engagement trend and total engagement versus competitors as line and bar charts.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/29\/0c\/290cfeec5ab579353c5f46b05d98ec19\/e56cdbfe8e1e32b6051dfcd948ec8496\/original.png\" height=\"1237\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<h3 id=\"7--avoid-watermarks-on-your-reels\">7. Avoid Watermarks on Your Reels<\/h3>\n<p><a href=\"https:\/\/creators.instagram.com\/how-to-grow\" style=\"text-decoration:none\">Instagram says<\/a> that Reels with visible watermarks from other platforms are less likely to appear in recommendations or on the Explore page (they prefer to prioritize content that feels native), so it\u2019s best to omit them.<\/p>\n<p>This is easy to do if you create content within Instagram or use a paid editing tool that doesn\u2019t require a watermark.<\/p>\n<p>If you\u2019re repurposing your own content from platforms like TikTok, use tools such as <a href=\"https:\/\/www.capcut.com\/resource\/capcut-no-watermark\" style=\"text-decoration:none\">CapCut to remove watermarks<\/a> before uploading to Instagram.<\/p>\n<p>Keep in mind that <a href=\"https:\/\/www.instagram.com\/reel\/DAbgNOaAFBW\/?igsh=c3AybTBubTRsOWQ2\" style=\"text-decoration:none\">Mosseri notes<\/a> using third-party tools to create content won\u2019t negatively affect your reach as long as the final version uploaded to Instagram is watermark-free.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c1\/7e\/c17eb96a42da002226132075e85fb149\/26934cbf26f93e37f021ff4f78f54056\/AD_4nXfInx_xU56dXs7kyndjmpbn8Cn49wHloCURsYHNy2wiMS0xXzOkpXJXe55Fdmzi2MaqUgxhfJDchN5U3QPYksQBnzcdCUTvaajxxW9muRBpFoBqV8ukjz5a9hXaH7LFfW836vI2.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Mosseri Reel caption says, &quot;One big misconception I hear is that sharing videos created on third party apps will hurt your reach. This is not true. Just make sure to remove any watermarks, as those can have an impact on reach.&quot;\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c1\/7e\/c17eb96a42da002226132075e85fb149\/26934cbf26f93e37f021ff4f78f54056\/original.png\" height=\"1426\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<h3 id=\"8--prioritize-engagement-with-your-audience\">8. Prioritize Engagement with Your Audience<\/h3>\n<p>Doing what you can to improve engagement can boost your content\u2019s visibility and performance on Instagram.<\/p>\n<p>After all, how often people see your posts depends in part on how much they and others have interacted with you and your content.\u00a0<\/p>\n<p>Here are some <a href=\"https:\/\/creators.instagram.com\/reach-your-target-audience\" style=\"text-decoration:none\">tips from Instagram<\/a> on ways to increase engagement:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Create relatable and authentic content<\/strong>: Grab users\u2019 attention in the first three seconds<\/li>\n<li style=\"list-style-type:disc\"><strong>Use high-quality visuals<\/strong>: Post videos with the best resolution possible to make your content look professional<\/li>\n<li style=\"list-style-type:disc\"><strong>Tag strategically<\/strong>: Add location tags and use popular formats like Reels to help more people find your content<\/li>\n<li style=\"list-style-type:disc\"><strong>Focus on your niche<\/strong>: Use trending audio and hashtags that match your audience\u2019s interests<\/li>\n<li style=\"list-style-type:disc\"><strong>Encourage interaction<\/strong>: Ask questions, create polls, and respond to comments to prompt engagement<\/li>\n<\/ul>\n<p><em><strong>Further reading<\/strong><\/em><em>: <\/em><a href=\"https:\/\/www.semrush.com\/blog\/get-more-followers-on-instagram-semsocial\/\" style=\"text-decoration:none\"><em>15+ Ways to Get More Followers on Instagram<\/em><\/a><\/p>\n<h2 id=\"start-posting-optimized-instagram-content\">Start Posting Optimized Instagram Content<\/h2>\n<p>Remember, Instagram SEO is a long-term play. And by implementing the above tips, you can steadily increase your reach and engagement over time.<\/p>\n<p>To simplify the process, use <a href=\"https:\/\/www.semrush.com\/social-media\/\" style=\"text-decoration:none\">Semrush Social<\/a> to manage your content, track your results, and keep an eye on your competitors.\u00a0<\/p>\n<p>Try it today.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Instagram SEO? Instagram SEO is the process of optimizing your Instagram profile and content to help more people discover you throughout Instagram.\u00a0 This means taking a variety of actions to improve your Instagram presence helps you show up in places like users\u2019 feeds, Explore, Reels, and Instagram\u2019s search results\u2014without having to pay for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":93494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[16681],"dealstore":[],"offerexpiration":[],"class_list":["post-93493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What It Is, How to Do It, &amp; Best Practices - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=93493\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What It Is, How to Do It, &amp; Best Practices - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"What Is Instagram SEO? Instagram SEO is the process of optimizing your Instagram profile and content to help more people discover you throughout Instagram.\u00a0 This means taking a variety of actions to improve your Instagram presence helps you show up in places like users\u2019 feeds, Explore, Reels, and Instagram\u2019s search results\u2014without having to pay for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=93493\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-17T11:27:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/instagram-seo-sm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=93493#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=93493\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"What It Is, How to Do It, &#038; 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