{"id":93365,"date":"2025-02-17T09:51:29","date_gmt":"2025-02-17T09:51:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/apple-2\/epic-games-store-and-fortnite-launch-on-mobile-platforms-after-a-monumental-fight-the-deanbeat\/"},"modified":"2025-02-17T09:51:29","modified_gmt":"2025-02-17T09:51:29","slug":"epic-games-store-and-fortnite-launch-on-mobile-platforms-after-a-monumental-fight-the-deanbeat","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=93365","title":{"rendered":"Epic Games Store and Fortnite launch on mobile platforms after a monumental fight |The DeanBeat"},"content":{"rendered":" \r\n<br><div>\n\t\t\t\t<p>The <a href=\"https:\/\/www.epicgames.com\/site\/en-US\/news\/the-epic-games-store-launches-on-mobile\">Epic Games Store debuted on iOS<\/a> in the European Union and on Android worldwide with Fortnite, Fall Guys and Rocket League Sideswipe included. <\/p>\n\n\n\n<p>The return of Fortnite on iOS in Europe and on Android worldwide is significant for Epic Games as the battle royale game had been unavailable on iPhones since the onset of Epic\u2019s <a href=\"https:\/\/venturebeat.com\/business\/app-store-war-apple-deletes-fortnite-after-epic-games-adds-direct-payment\/\">antitrust litigation<\/a> with Apple and Google in 2020. It\u2019s been an epic journey. You can download Fortnite on <a href=\"https:\/\/www.fortnite.com\/download\">iOS<\/a> or <a href=\"https:\/\/www.fortnite.com\/download\/android\">Android<\/a> here.<\/p>\n\n\n\n<p>In a press briefing, Epic Games CEO Tim Sweeney said the company had spent hundreds of millions of dollars on its legal battle with the platforms to make this happen. But European Union regulations and other antitrust activity around the world ultimately forced the big mobile platforms to let Epic return.<\/p>\n\n\n\n<p>Epic Games also said that it is bringing its games including Fortnite, Falls Guys and Rocket League Sideswipe to the new <a href=\"https:\/\/altstore.io\/\">AltStore<\/a> \u2014 a store started to bring more openness to the games industry. <\/p>\n\n\n\n<p>Today the Epic Games Store is available for download on iPhones in the European Union and on Android devices worldwide. The store is launching with Fortnite, Rocket League Sideswipe and the all-new Fall Guys for mobile, and Epic Games is working to enable all developers to launch their games and apps through the Epic Games Store in the future. (We\u2019ve asked Apple for comment on the allegations against it). <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-epic-games-store-for-iphones-in-the-european-union-and-android-worldwide\">The Epic Games Store for iPhones in the European Union and Android worldwide<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"1302\" src=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-15.jpg?w=276\" alt=\"\" class=\"wp-image-2970687\" srcset=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-15.jpg 600w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-15.jpg?resize=184,400 184w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-15.jpg?resize=276,600 276w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-15.jpg?resize=400,868 400w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-15.jpg?resize=578,1254 578w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><figcaption class=\"wp-element-caption\">This is the 15th screen you see when installing Fortnite on iOS in Europe.<\/figcaption><\/figure>\n\n\n\n<p>Epic said it will have instructions on how to download and install the Epic Games Store on a mobile device  for iOS users and separate instructions for Android users, and you will be able to find more information about first-party games on the Fortnite, Fall Guys and Rocket League Sideswipe blogs. <\/p>\n\n\n\n<p>Fortnite Battle Royale Chapter 5, Season 4: Absolute Doom launches today, which fans will be able to enjoy on mobile and across all other platforms. <\/p>\n\n\n\n<p>Epic\u2019s Sweeney said the company is able to launch on iOS devices in the European Union thanks to the Digital Markets Act, a regulation that went into effect this spring requiring \u201cgatekeeper platforms\u201d to provide fair access to their stores for antitrust reasons. But Sweeney noted Apple is still blocking all other iOS users outside of Europe from accessing Fortnite and Epic Games Store for iOS.<\/p>\n\n\n\n<p>For now, the process of installing the Epic Games Store on iOS and Android is lengthy due to Apple and Google introducing intentionally poor-quality install experiences laden by multiple steps, confusing device settings, and scare screens, Sweeney said. He noted it takes 15 steps on an iPhone before a user can proceed to sideloading on an alternative store.<\/p>\n\n\n\n<p>\u201cWe are continuing to fight in courts and work with regulators around the globe to eliminate the anticompetitive terms that Apple and Google impose on developers and consumers, so we can build a better store for everyone,\u201d Epic said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fortnite-rocket-league-sideswipe-and-fall-guys-on-third-party-app-stores\">Fortnite, Rocket League Sideswipe and Fall Guys on third-party app stores<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2019\/06\/fall-guys.jpg?w=800\" alt=\"Fall Guys\" class=\"wp-image-2506357\" srcset=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2019\/06\/fall-guys.jpg 1200w, https:\/\/venturebeat.com\/wp-content\/uploads\/2019\/06\/fall-guys.jpg?resize=300,169 300w, https:\/\/venturebeat.com\/wp-content\/uploads\/2019\/06\/fall-guys.jpg?resize=768,432 768w, https:\/\/venturebeat.com\/wp-content\/uploads\/2019\/06\/fall-guys.jpg?resize=800,450 800w, https:\/\/venturebeat.com\/wp-content\/uploads\/2019\/06\/fall-guys.jpg?resize=400,225 400w, https:\/\/venturebeat.com\/wp-content\/uploads\/2019\/06\/fall-guys.jpg?resize=750,422 750w, https:\/\/venturebeat.com\/wp-content\/uploads\/2019\/06\/fall-guys.jpg?resize=578,325 578w, https:\/\/venturebeat.com\/wp-content\/uploads\/2019\/06\/fall-guys.jpg?resize=930,523 930w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">Fall Guys: Ultimate Knockout<\/figcaption><\/figure>\n\n\n\n<p>Meanwhile, Epic Games is partnering with <a href=\"https:\/\/www.epicgames.com\/site\/en-US\/news\/epic-s-new-game-strategy-for-mobile-stores\">third party mobile app stores<\/a> to bring games to any marketplace offering great terms for all developers. <\/p>\n\n\n\n<p>\u201cWe\u2019re starting by launching our games on AltStore today for iOS users in the European Union. We look forward to bringing our games to other stores around the world,\u201d Epic said. <\/p>\n\n\n\n<p>\u201cThe tide is turning, and the mobile ecosystem is finally opening up to competition. We are grateful to the European Commission for making it possible to launch the Epic Games Store and offer our games to iOS users in the European Union,\u201d Sweeney said. \u201cNow European iOS users and all Android users can access our store and games, as they\u2019ve always been able to do on open platforms like PC and Mac. The fight is far from over, but this is tangible progress for developers and consumers who can begin to benefit from competition and choice.\u201d<\/p>\n\n\n\n<p>The Epic Games Store will be available via epic.download on iOS devices in the European Union and Android devices worldwide.<\/p>\n\n\n\n<p>Fall Guys and Fortnite will be available where Epic Games Store is available on mobile platforms and via AltStore in the European Union.<\/p>\n\n\n\n<p>Rocket League Sideswipe will be available on the Epic Games Store on Android worldwide and iPhones in the EU, as well as AltStore in the EU; it will continue to be available to iOS users via the Apple App Store for non-EU countries. See the blog post for additional details.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-view-from-the-altstore\">The view from the AltStore<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"780\" src=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/AltStore-Epic-Launch.jpg?w=800\" alt=\"\" class=\"wp-image-2970688\" srcset=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/AltStore-Epic-Launch.jpg 1200w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/AltStore-Epic-Launch.jpg?resize=300,195 300w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/AltStore-Epic-Launch.jpg?resize=768,499 768w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/AltStore-Epic-Launch.jpg?resize=800,520 800w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/AltStore-Epic-Launch.jpg?resize=400,260 400w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/AltStore-Epic-Launch.jpg?resize=750,488 750w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/AltStore-Epic-Launch.jpg?resize=578,376 578w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/AltStore-Epic-Launch.jpg?resize=930,605 930w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">Epic is launching on the AltStore.<\/figcaption><\/figure>\n\n\n\n<p>AltStore cofounders Riley Testut and Shane Gill said in a press briefing with Epic Games that they struggled with approvals from Apple as they were putting together their new store as an unofficial way to distribute apps.<\/p>\n\n\n\n<p>\u201cIt started off this open source tool, and we were running that for a few years, but then, thanks to the Digital Markets Act, we were actually able to take this convoluted Alt Store app and turn it into an official app store app that we launched earlier this year,\u201d Testut said. \u201cSince launch, the reception has been great. We now have several apps in AltStore that have been historically banned from the App Store.\u201d<\/p>\n\n\n\n<p>Gill said he is the other cofounder of the two-person company AltStore and is an indie game developer. The primary focus of AltStore has been to work with indie developers and help them sort out issues they have had with App and its app review process. He noted Apple has \u201cexcessive rules and restrictions\u201d on what\u2019s allowed on its store.<\/p>\n\n\n\n<p>He noted that Patreon recently said that Apple will now charge a 30% commission fee on any Patreon purchases on iOS as well as any purchases made in a Patreon creator\u2019s shop. He said that AltStore began as a Patreon project and Patreon integration is built into the AltStore..<\/p>\n\n\n\n<p>\u201cUnlike Apple\u2019s recent announcement, we\u2019re not taking 30% of all the donations you get from Patreon,\u201d Gill said. \u201cWe\u2019re not taking anything from that. And we just, we really believe in this concept of promoting indie devs and supporting that community and putting them at the forefront. We just think that a lot of their problems have been overlooked by Apple.\u201d<\/p>\n\n\n\n<p>Testut also noted how onerous Apple\u2019s approval process is for reviewing apps. Apple even reviews apps submitted to the AltStore, especially if any apps promote their alternative stores via the apps in the App Store. Apple claimed this process was about checking security and privacy. But Testut said Apple has taken 30 days to review every single app before it gets distributed to the AltStore.<\/p>\n\n\n\n<p>And twice during these delays, Apple made changes to its own app store rules to allow the apps before Apple approved the apps for the AltStore. In April, Apple amended its App Store rules to allow video game emulators days before AltStore launched game emulators. And last month, after almost three months of review, Apple changed the App Store rules to allow virtual machine apps in the store, before approving the app for AltStore. <\/p>\n\n\n\n<p>\u201cIt\u2019s very frustrating, and it makes it impossible to compete on equal grounds,\u201d Testut said. \u201cWe\u2019re working with regulators to improve this. We are hopeful this can be easier in the future.\u201d<\/p>\n\n\n\n<p>He added, \u201cWe really view all stores like the modern equivalent of like the 1990s shareware mentality. We\u2019re just developers who want to just get their software out there for free and let anyone use it, and we\u2019re just going to keep fighting to make that possible.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aptoide-complaint\">Aptoide complaint<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2083\" height=\"1197\" src=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/aptoide.jpg?w=800\" alt=\"\" class=\"wp-image-2970690\" srcset=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/aptoide.jpg 2083w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/aptoide.jpg?resize=300,172 300w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/aptoide.jpg?resize=768,441 768w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/aptoide.jpg?resize=800,460 800w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/aptoide.jpg?resize=1536,883 1536w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/aptoide.jpg?resize=2048,1177 2048w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/aptoide.jpg?resize=400,230 400w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/aptoide.jpg?resize=750,431 750w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/aptoide.jpg?resize=578,332 578w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/aptoide.jpg?resize=930,534 930w\" sizes=\"auto, (max-width: 2083px) 100vw, 2083px\"\/><figcaption class=\"wp-element-caption\">Aptoide has been an alternative Android store for a while.<\/figcaption><\/figure>\n\n\n\n<p>Paolo Trezentos, CEO of <a href=\"https:\/\/en.aptoide.com\/\">Aptoide<\/a>, runs an app store that has been around on Android for 15 years. The company has worked with 100,000 developers and it has generated more than a million downloads and had more than five million in-app purchases on Android. In June, the company launched a version of its app store for iOS in the name of creating more competition. <\/p>\n\n\n\n<p>\u201cImagine a world with just one bookstore or one library for the entire world,\u201d Trezentos said in the press briefing. \u201cThis would be impossible. And actually, we have two mobile ecosystems with five billion users. We have one app store in each ecosystem. It doesn\u2019t make sense.\u201d<\/p>\n\n\n\n<p>In 2014, Aptoide filed a competition complaint in Brussels against Google, attempting to show the single store is not good for consumers and developers. Trezentos said he contacted more than 500 developers to join its app store on iOS and only about 10 or 11 joined. That was because the friction that Apple introduced in the process, Trezentos said.<\/p>\n\n\n\n<p>\u201cHaving Epic and Epic titles like Fortnite in the ecosystem, in the iOS stores, not only the Epic Games Store, but also other app stores, will be a reference and will generate data points for other developers,\u201d Trezentos said. \u201cThen the second reason why is quite important this moment is also because Epic is establishing something that is important. You can have your own app store but still be available in other app stores. And if others, like Microsoft or others follow that path, they have this example, which we believe is really important.\u201d<\/p>\n\n\n\n<p>Lastly, he said this movement toward freedom of app stores will not stop in Europe. He believes it will be adopted in Japan and other countries too.<\/p>\n\n\n\n<p>\u201cWhat we are discussing here today is really important,\u201d he said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-epic-games-store\">Epic Games Store<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><p>\n<iframe loading=\"lazy\" title=\"How to download Fortnite on iOS in EU\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/--R0GOarnIU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p><\/figure>\n\n\n\n<p>Steve Allison, head of the Epic Games Store, said that much of this got started as Epic Games opened its store years ago to compete on the PC against Valve and its Steam store.<\/p>\n\n\n\n<p>\u201cIt\u2019s been quite a wild ride, but it\u2019s been really a good one that\u2019s been successful for us,\u201d Allison said. <\/p>\n\n\n\n<p>He noted the store scaled up to 75 million monthly active users last year. In the meantime, there has been lots of pressure on profit margins for developers.<\/p>\n\n\n\n<p>\u201cIt\u2019s really upsetting frankly, for a lot of us, and rough to see, and it\u2019s really satisfying for us to be able to provide more margin for developers and a path to better financial terms,\u201d Allison said. <\/p>\n\n\n\n<p>While Apple and Google mostly take 30% cuts, the Epic Games Store takes only 12% and leaves 88% for the developers. The Epic Games Store is also the first app store that allowed alternative payments, starting in 2019.<\/p>\n\n\n\n<p>\u201cIf you bring your own payments, which we\u2019re happy to support, for every dollar that you make, you take 100% of that dollar,\u201d Allison said.<\/p>\n\n\n\n<p>Epic lets devs keep 100% of revenue if they opt for exclusivity on the store for the first six months after launch. Epic Rewards gives 5% back on every purchase made on Epic\u2019s payment rails. And there is a free weekly games and content program.<\/p>\n\n\n\n<p>\u201cEverything we do on PC, we\u2019re going to be doing on mobile from the minute we launch and start having third party folks in the store,\u201d he said.<\/p>\n\n\n\n<p>For the store, Epic is having a big moment as it goes from PC and Mac only to include iOS (in Europe) and Android. As you acquire content, you will see it be able to switch seamlessly between the PC and iOS or Android. <\/p>\n\n\n\n<p>\u201cWe think this is going to be a really unique, powerful thing, and we\u2019ll be doing all things that we do on PC,\u201d Allison said.<\/p>\n\n\n\n<p>The store will be anchored by Epic\u2019s first-party games. By the end of the year, Epic Games hopes to drive 100 million net new installs of the store across mobile devices.<\/p>\n\n\n\n<p>Still, there are things to be concerned about, Allison said. <\/p>\n\n\n\n<p>\u201cOne of the most frustrating and negatively impactful things that will get in the way of our goals of 100 million installs is the friction that we have in our install. So as we look at iOS, it\u2019s just something to step through here. There\u2019s currently a 15-step install that\u2019s really designed [by Apple] from jump to discourage people from getting to the end of it.\u201d<\/p>\n\n\n\n<p>Apple included what Epic calls \u201cscare screens,\u201d Sweeney said, which are messages that tell you might have clicked on an install that could be dangerous or violate your privacy. Then, Allison said, there are dead-end screens, where the process of installing the store just stops.<\/p>\n\n\n\n<p>\u201cThe journey continues in this way for about 15 steps,\u201d Allison said. \u201cWe don\u2019t need to go through all of them. Needless to say, it\u2019s highly concerning, we expect, because we lived through this on Android. We\u2019ll see a massive drop off. If anything gets in the way of our goals of 100 million installs, this is certainly going to be one of the major impactful things.\u201d<\/p>\n\n\n\n<p>Sweeney has called Apple\u2019s obstructionist strategy \u201cmalicious non-compliance\u201d and the EU has registered its complaint. <\/p>\n\n\n\n<p>\u201cWe have developer friction, and we have user friction, and so the fight just starts Friday, where we have to really continue to work through these major issues that are going to be in front of all of us in the room,\u201d Allison said. \u201cBut our vision for the future is we\u2019re going to keep fighting. We\u2019re going to make progress. We are confident that over time, we will get these things eradicated, but we don\u2019t know if it\u2019s going to be two months or two years or longer.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-timely-survey-about-alternative-stores\">A timely survey about alternative stores<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"877\" src=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/sanlo-3.jpg?w=800\" alt=\"About 45% of those who visit web shops think high platform commissions are unfair.\" class=\"wp-image-2970434\" srcset=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/sanlo-3.jpg 1200w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/sanlo-3.jpg?resize=300,219 300w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/sanlo-3.jpg?resize=768,561 768w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/sanlo-3.jpg?resize=800,585 800w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/sanlo-3.jpg?resize=400,292 400w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/sanlo-3.jpg?resize=750,548 750w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/sanlo-3.jpg?resize=578,422 578w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/sanlo-3.jpg?resize=930,680 930w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">About 45% of those who visit web shops think high platform commissions are unfair.<\/figcaption><\/figure>\n\n\n\n<p>Sweeney said it\u2019s been \u201ca joy working with regulators to see them restore competition in this market.\u201d Sweeney said that despite the big hurdles Apple has thrown in the way, he believes motivated players will work their way through the 15-step process.<\/p>\n\n\n\n<p>In fact, a <a href=\"https:\/\/venturebeat.com\/games\/sanlo-survey-says-81-of-mobile-gamers-are-aware-of-web-shops\/\">survey announced this week by Sanlo<\/a>, an alternative web shop provider, found that, among 5,050 mobile gamers surveyed, about 81% of people are aware of web shops and 77% have shopped at them. About 90% would shop there again. About 53% are doing so because of discounts and promotions that are available on the web shops and yet are not available on the app stores. <\/p>\n\n\n\n<p>The survey found 45% of players who have made a web shop purchase were aware that Apple and Google take 30% commissions, and 43% of those who have made a web shop purchase feel that is an unfair percentage. <\/p>\n\n\n\n<p>One of the interesting tips Sanlo has: Developers should use in-game promotions and social media to increase awareness and traffic about an off-store web shop. Don\u2019t use clickable hyperlinks in games as that triggers the new platform fees. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-insanely-scummy\">Insanely scummy<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1302\" src=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-1.jpg?w=276\" alt=\"\" class=\"wp-image-2970693\" srcset=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-1.jpg 600w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-1.jpg?resize=184,400 184w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-1.jpg?resize=276,600 276w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-1.jpg?resize=400,868 400w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-1.jpg?resize=578,1254 578w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><figcaption class=\"wp-element-caption\">Step 1 in installing Epic Games Store on iOS.<\/figcaption><\/figure>\n\n\n\n<p>Apple has instituted new 27% fees on such transactions where players leave its store and go to a web shop to make purchases. Allison said the new fee raised the \u201cwalled garden\u201d higher, rather than helping to lower barriers. The Apple install fee on iOS is 50 cents per installed user per year, and that\u2019s billed regardless of whether the user pays money for anything or not, Sweeney said.<\/p>\n\n\n\n<p>\u201cThat\u2019s insanely scummy, and we think it\u2019s super illegal under the DMA, and we\u2019re challenging it and the EU is investigating,\u201d Sweeney said. \u201cThe effect of that is to dissuade any developer of a current successful game from putting their game on any store that can be used within the iOS App Store.\u201d<\/p>\n\n\n\n<p>Sweeney said that people who want to play Fortnite could be motivated to work their way through the \u201cfunnel\u201d of steps that Apple has put in their way. <\/p>\n\n\n\n<p>\u201cOnce you get through those steps, once you have the Epic Game Store on your device, getting an app is just like it is on iOS or Android. It\u2019s one or two clicks.\u201d<\/p>\n\n\n\n<p>Sweeney noted developers like Patreon and Spotify were being hit hard by new changes. <\/p>\n\n\n\n<p>Sweeney added, \u201cApple has been terribly obstructive to us and to everybody else. Every day for the [last few] days Apple has announced major new draconian interventions to worsen the terms of iOS for different developers.\u201d<\/p>\n\n\n\n<p>He added, \u201cWe see no letting off of Apple\u2019s malicious compliance strategy at all. As to why they did not obstruct their most recent certification attempts, perhaps it was due to communications from the European Commission\u2026.The 15 steps you saw to install the Epic Games Store is a perfect example of that whole malicious compliance and just wanting to obstruct actual competition as much as possible.\u201d<\/p>\n\n\n\n<p>Sweeney noted that Apple could have chosen to make an \u201cawesome\u201d open platform out of iOS, and instead it chose to make it a \u201chorrible\u201d closed platform because they think they can get away with it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-u-s-law\">The U.S. law<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1333\" src=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/Android-Step-12.jpg?w=270\" alt=\"\" class=\"wp-image-2970692\" srcset=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/Android-Step-12.jpg 600w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/Android-Step-12.jpg?resize=180,400 180w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/Android-Step-12.jpg?resize=270,600 270w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/Android-Step-12.jpg?resize=400,889 400w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/Android-Step-12.jpg?resize=578,1284 578w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><figcaption class=\"wp-element-caption\">The 12th step in installing Fortnite on Android.<\/figcaption><\/figure>\n\n\n\n<p>In the U.S., Epic Games lost its antitrust lawsuit against Apple on all points, except one victory on \u201canti-steering rules.\u201d Apple\u2019s policies prohibited developers from steering users from its iOS app to its off-store web shops. The court found that this harmed consumers as it meant they didn\u2019t know about lower prices in the web shops, and so it prohibited Apple from enforcing these rules.<\/p>\n\n\n\n<p>But Sweeney said Apple maliciously complied and put more hurdles in the way of transactions where players were trying to move to do business on the web shops. Epic has appealed to the court about the alleged malicious compliance. <\/p>\n\n\n\n<p>Meanwhile, Sweeney said that Epic\u2019s antitrust lawsuit against Google last year was a \u201ctotal victory\u201d and that case is in its remedy stage. Yet Sweeney complained that Apple has been obstructing competing stores on iOS in the world outside of Europe, the United Kingdom and Japan.<\/p>\n\n\n\n<p>\u201cThat\u2019s really disconcerting. It\u2019s been a massive failure of the United States regulatory and political system that there\u2019s not a crisp, clean action to stop the monopolization occurring in the United States and in the whole world by a U.S. company. That\u2019s been disheartening to see,\u201d Sweeney said.<\/p>\n\n\n\n<p>Sweeney said Epic would continue to fight worldwide, but he foresees being locked out of many markets on iOS across the world. Given the unpredictability in Apple\u2019s review process, it may be hard for Epic to do simultaneous updates for Fortnite across all of its platforms.<\/p>\n\n\n\n<p>Epic is hoping to onboard its first third-party store partners by December. Asked about certain user acquisitions strategies, Allison said that one of the best programs on the PC is giving away free games. That\u2019s why the store has a retention of 70% month over month, and those players convert at a high rate. Giving away free games seems counter intuitive, but it raises a lot of awareness and eventually those players who come in through the free games will make purchases.<\/p>\n\n\n\n<p>\u201cOur plan is to bring that absolutely to Android and iOS,\u201d Allison said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-much-are-the-costs\">How much are the costs? <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1333\" src=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/Android-Step-1.jpg?w=270\" alt=\"These is step on for installing the Epic Games Store on Google Play.\" class=\"wp-image-2970694\" srcset=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/Android-Step-1.jpg 600w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/Android-Step-1.jpg?resize=180,400 180w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/Android-Step-1.jpg?resize=270,600 270w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/Android-Step-1.jpg?resize=400,889 400w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/Android-Step-1.jpg?resize=578,1284 578w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><figcaption class=\"wp-element-caption\">These is step on for installing the Epic Games Store on Google Play.<\/figcaption><\/figure>\n\n\n\n<p>Sweeney was asked how much money Epic Games has spent on this fight. <\/p>\n\n\n\n<p>\u201cAs a matter of public record, you could see that we\u2019ve spent hundreds of millions of dollars on on the battle in the combination of legal fees. You saw Apple\u2019s had us at $74 million bill for their legal fees. We had legal fees too. And then there may there\u2019s a lost revenue component associated with Apple blocking Fortnite from the iOS App Store for these last four years. It\u2019s hard to say what that would be because it\u2019s talking about what you know these alternative realities here in the area would be, but it might as well be a billion dollars of lost revenue in four years of Fortnite being off the iOS App Store.\u201d<\/p>\n\n\n\n<p>He added, \u201cBut you know, we we see the brightest days for Epic and the game industry as a whole as coming in the future. And you know, there\u2019s really no price that isn\u2019t worth paying for freedom for all developers in the future of gaming. Apple literally collects tens of millions of dollars of these junk fees as a result of not allowing competing stores and payment processors on iOS.\u201d<\/p>\n\n\n\n<p>Sweeney said, \u201cIf we spent a billion dollars so far, it\u2019s a small price to pay for the future freedom of our company and of all the others who want to participate in the market. And I think it\u2019s important to realize the state of dysfunction that exists in the mobile gaming business as a result of these taxes. No game developer has a other than a few companies for a few years at the apex of their absolute histories of hits. No developer makes a 30% profit margin. So if Apple and Google will take these 30% fees off of the top, the effect is developers have to raise their prices to cover the fees. Raising the prices reduces demand.\u201d<\/p>\n\n\n\n<p>Sweeney reiterated that the entire game industry is in a suppressed state compared to what would be if there were free and open competition among stores. Developers would make a lot more money. <\/p>\n\n\n\n<p>\u201cIf we reintroduce competition, then the market will sort all of this out, and we\u2019ll have a much better position for gaming. Matthew Ball recently tweeted about Roblox\u2019s P&amp;L, analyzing and realizing that Apple makes more profit from Roblox than typical Roblox creators make from their own work. And Apple was making enormous profits from Roblox, while Roblox is actually losing money on their app, because the economics just don\u2019t support a stratified ecosystem.\u201d<\/p>\n\n\n\n<p>In short, Sweeney said the mobile gaming business is largely broken. There\u2019s a \u201cdearth of awesome games\u201d at the top of the charts, and UA arbitrage is leading to casino games and \u201csuper greedy\u201d pay-to-win games and loot box games leading the categories. <\/p>\n\n\n\n<p>\u201cThat\u2019s a result of the dysfunction that arises from the many forms of malpractice of App Store practices, the taxes, but also the marketing and promotional strategies and the data strategies and so on,\u201d he said. <\/p>\n\n\n\n<p>Bringing competition to the mobile stores would probably help Apple compete better and ultimately be a better company and make more money, Sweeney said, if the dysfunctions were removed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-the-delay-tactics-working\">Are the delay tactics working?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1302\" src=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-6.jpg?w=276\" alt=\"\" class=\"wp-image-2970695\" srcset=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-6.jpg 600w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-6.jpg?resize=184,400 184w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-6.jpg?resize=276,600 276w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-6.jpg?resize=400,868 400w, https:\/\/venturebeat.com\/wp-content\/uploads\/2024\/08\/iOS-Step-6.jpg?resize=578,1254 578w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><figcaption class=\"wp-element-caption\">One of the \u201cscare screens\u201d when installing the Epic Games Store on iOS.<\/figcaption><\/figure>\n\n\n\n<p>I asked whether the regulators were keeping up with the legal tactics being used by Apple to allegedly slow down compliance with tougher regulations.  And I asked if alternative web shop providers were making an impact on the market yet.<\/p>\n\n\n\n<p>\u201cThe European Commission deserves major credit for writing a law and rules for the gatekeepers that genuinely have teeth and have sufficient clarity to bar bad practices,\u201d Sweeney said. \u201cIt\u2019s very clear now that Apple\u2019s malicious compliance is is contravening EU law in many ways, and the regulators were very speedy to call out Apple when they had clear cases of violations of rules.\u201d<\/p>\n\n\n\n<p>Sweeney said regulators had begun investigations into Apple\u2019s malicious non-compliance.<\/p>\n\n\n\n<p>\u201cThose findings are going to have teeth. Apple faces 10% of their global annual turnover as fees or penalties for their first act of major noncompliance, and 20% for their second and 5% billed daily for ongoing compliance. Apple is doing this malicious non-compliance thing at their own peril.\u201d<\/p>\n\n\n\n<p>He said their strategy is to wear down the regulators while \u201csimultaneously lobbying all their opposition politicians in hopes of finding friendly politicians to replace the regulators in the United States.\u201d<\/p>\n\n\n\n<p>He noted that when Google maliciously complied with similar regulations in the Google Play store in South Korea, the regulators allowed it to institute \u201cjunk fees\u201d and the regulators walked away.<\/p>\n\n\n\n<p>\u201cI think the European example shows that this kind of regulation can have teeth and can succeed,\u201d Sweeney said.<\/p>\n\n\n\n<p>As for the web shops being created for individual companies like Activision to sell Call of Duty on mobile, Sweeney said some developers have found success there where 95% of every dollar goes back to the developers when using alternative web shops. Some developers are moving 50% of their revenue into these alternative paths, Sweeney said. But so far only 15% of the top 250 mobile game companies have moved to the web shops made by Coda or Xsolla and others.<\/p>\n\n\n\n<p>\u201cApp store competition doesn\u2019t have to fit the Apple App Store and Google Play mode,\u201d Sweeney said. <\/p>\n\n\n\n<p>There are plenty of apps that are distributed by stores in China, or major distributors like WeChat.<\/p>\n\n\n\n<p>\u201cEvery social media platform could distribute apps and become an app store itself, if Apple rules didn\u2019t prevent them from doing that as well,\u201d Sweeney said. \u201cThere\u2019s lots and lots of different ways that you just could develop if it were a genuinely competitive market and the Apple and Google restrictions were removed. It doesn\u2019t have to be just a dozen carbon copies of the Google Play Store model.\u201d<\/p>\n<div id=\"boilerplate_2660155\" class=\"post-boilerplate boilerplate-after\"><div class=\"Boilerplate__newsletter-container vb\">\n<div class=\"Boilerplate__newsletter-main\">\n<p><strong>Daily insights on business use cases with VB Daily<\/strong><\/p>\n<p class=\"copy\">If you want to impress your boss, VB Daily has you covered. We give you the inside scoop on what companies are doing with generative AI, from regulatory shifts to practical deployments, so you can share insights for maximum ROI.<\/p>\n<p class=\"Form__newsletter-legal\">Read our <a href=\"https:\/\/venturebeat.com\/terms-of-service\/\">Privacy Policy<\/a><\/p>\n<p class=\"Form__success\" id=\"boilerplateNewsletterConfirmation\">\n\t\t\t\t\tThanks for subscribing. Check out more <a href=\"https:\/\/venturebeat.com\/newsletters\/\">VB newsletters here<\/a>.\n\t\t\t\t<\/p>\n<p class=\"Form__error\">An error occured.<\/p>\n<\/p><\/div>\n<div class=\"image-container\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/venturebeat.com\/wp-content\/themes\/vb-news\/brand\/img\/vb-daily-phone.png\" alt=\"\"\/>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\t\t\t<\/div>\r\n<br>\r\n","protected":false},"excerpt":{"rendered":"<p>The Epic Games Store debuted on iOS in the European Union and on Android worldwide with Fortnite, Fall Guys and Rocket League Sideswipe included. The return of Fortnite on iOS in Europe and on Android worldwide is significant for Epic Games as the battle royale game had been unavailable on iPhones since the onset of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":93366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11768],"tags":[44618,3969,1180,607,1234,13053,10039,44617,10909,2075],"dealstore":[],"offerexpiration":[],"class_list":["post-93365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-2","tag-deanbeat","tag-epic","tag-fight","tag-fortnite","tag-games","tag-launch","tag-mobile","tag-monumental","tag-platforms","tag-store"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Epic Games Store and Fortnite launch on mobile platforms after a monumental fight |The DeanBeat - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=93365\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Epic Games Store and Fortnite launch on mobile platforms after a monumental fight |The DeanBeat - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The Epic Games Store debuted on iOS in the European Union and on Android worldwide with Fortnite, Fall Guys and Rocket League Sideswipe included. 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