{"id":93358,"date":"2025-02-17T09:43:02","date_gmt":"2025-02-17T09:43:02","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/gtmtips-track-outbound-link-clicks-in-google-tag-manager\/"},"modified":"2025-02-17T09:43:02","modified_gmt":"2025-02-17T09:43:02","slug":"gtmtips-track-outbound-link-clicks-in-google-tag-manager","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=93358","title":{"rendered":"#GTMTips: Track Outbound Link Clicks In Google Tag Manager"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I\u2019ve written about <a href=\"https:\/\/www.simoahava.com\/gtm-tips\/track-outbound-links-in-gtm-v2\/\">outbound link click tracking<\/a> before. It\u2019s a very solid way to track interactions on the site, as clicking a link that leads <em>away<\/em> from a site is a signal of \u2026 well, something.<\/p>\n<p>In <a href=\"https:\/\/tagmanager.google.com\/\">Google Tag Manager<\/a> it\u2019s now <em>extremely<\/em> easy and efficient to track outbound link clicks, thanks to the introduction of a new configuration in the <a href=\"https:\/\/www.simoahava.com\/analytics\/variable-guide-google-tag-manager\/#8-auto-event-variable\">Auto-Event variable<\/a>.<\/p>\n<p>This article will introduce the new method and show you how you can quickly set it up!<\/p>\n<p>                <span class=\"simmer\"><br \/>\n  <span class=\"close\">X<\/span><\/p>\n<p>\n    <span class=\"fa fa-md fa-bell\"\/><br \/>\n    <strong>The Simmer Newsletter<\/strong>\n  <\/p>\n<p>\n    Subscribe to the <a href=\"https:\/\/www.simoahava.com\/newsletter\/\">Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n  <\/p>\n<p>  <\/span><\/p>\n<h2 id=\"tip-106-track-outbound-link-clicks-with-the-auto-event-variable\">Tip 106: Track outbound link clicks with the Auto-Event variable<\/h2>\n<div style=\"aspect-ratio: 960 \/ 540;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2019\/10\/track-outbound-link.jpg\" title=\"Track outbound link clicks in google tag manager\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"540\" width=\"960\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2019\/10\/track-outbound-link.jpg#ZgotmplZ\" alt=\"Track outbound link clicks in google tag manager\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>The method is simple. When you create a new <strong>Auto-Event variable<\/strong> in GTM, you can choose <strong>Element URL<\/strong> as the <em>Variable Type<\/em>.<\/p>\n<p>Without special modifications, this variable would return the value of the <code>href<\/code> attribute of the clicked link.<\/p>\n<p>However, you can now specify a new <strong>Component Type<\/strong> for this variable, and it\u2019s called <strong>Is Outbound<\/strong>.<\/p>\n<p>This variable returns <code>true<\/code> if the clicked link URL did not match the current domain, and <code>false<\/code> if it did. You can use this in your Just Links trigger to have the trigger only fire for outbound link clicks.<\/p>\n<p>Here are the steps you need to take.<\/p>\n<h3 id=\"step-1-create-the-auto-event-variable\">Step 1: Create the Auto-Event variable<\/h3>\n<p>Go to <strong>Variables<\/strong> in the Google Tag Manager user interface, and scroll down to <strong>User-Defined Variables<\/strong>. Click <strong>New<\/strong>.<\/p>\n<div style=\"aspect-ratio: 1040 \/ 188;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2019\/10\/new-user-defined-variable.jpg\" title=\"New variable\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"188\" width=\"1040\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2019\/10\/new-user-defined-variable.jpg#ZgotmplZ\" alt=\"New variable\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>From the variable selector, choose <strong>Auto-Event variable<\/strong> as the variable template.<\/p>\n<p>Then, to configure it, select <strong>Element URL<\/strong> as the Variable Type.<\/p>\n<p>Select <strong>Is Outbound<\/strong> as the Component Type.<\/p>\n<p>If you want Google Tag Manager to consider other domains as internal domains as well (to not have links to your blog or your webshop be considered as outbound link clicks, for example), you can add them as a comma-separated list in the <strong>Affiliated Domains<\/strong> field.<\/p>\n<div style=\"aspect-ratio: 532 \/ 394;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2019\/10\/is-outbound-component-type.jpg\" title=\"Is outbound component type\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"394\" width=\"532\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2019\/10\/is-outbound-component-type.jpg#ZgotmplZ\" alt=\"Is outbound component type\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>Give the variable a name such as <strong>Is Outbound Link<\/strong> and save it.<\/p>\n<h3 id=\"step-2-create-the-just-links-trigger\">Step 2: Create the Just Links trigger<\/h3>\n<p>Then, go to <strong>Triggers<\/strong> in the GTM user interface, and click <strong>New<\/strong>.<\/p>\n<div style=\"aspect-ratio: 1048 \/ 173;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2019\/10\/new-trigger.jpg\" title=\"New trigger\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"173\" width=\"1048\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2019\/10\/new-trigger.jpg#ZgotmplZ\" alt=\"New trigger\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>Choose Click \/ Just Links as the trigger type.<\/p>\n<p>Set the <strong>Wait for tags<\/strong> and <strong>Check validation<\/strong> options as you wish (see <a href=\"https:\/\/www.simoahava.com\/analytics\/trigger-guide-google-tag-manager\/#5-click-and-form-triggers\">this<\/a> for more details). If you do check either, you\u2019ll need to make sure you set the trigger enabling options correctly (see <a href=\"https:\/\/www.simoahava.com\/gtm-tips\/enable-fire-triggers-google-tag-manager\/\">this<\/a> for more details).<\/p>\n<p>Then, choose <strong>Some Link Clicks<\/strong> as the firing setting for the trigger.<\/p>\n<div style=\"aspect-ratio: 924 \/ 194;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2019\/10\/trigger-condition.jpg\" title=\"Trigger condition\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"194\" width=\"924\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2019\/10\/trigger-condition.jpg#ZgotmplZ\" alt=\"Trigger condition\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<ol>\n<li>Choose <strong>Is Outbound Link<\/strong> as the variable for the condition.<\/li>\n<li>Choose <strong>equals<\/strong> as the predicate.<\/li>\n<li>Set <code>true<\/code> as the expected value.<\/li>\n<\/ol>\n<p>Once you save that trigger, any tag you add it to will only fire if the click <strong>landed on a link<\/strong>, and if the link <strong>leads to another domain than the one the user is currently on<\/strong>.<\/p>\n<blockquote>\n<p><strong>Note!<\/strong> The link href must be a valid URL. If it\u2019s e.g. a <code>mailto:<\/code> link or a <code>javascript:void(0)<\/code>, it will not be considered an outbound link.<\/p>\n<\/blockquote>\n<h2 id=\"what-about-google-analytics-app--web\">What about Google Analytics: App + Web?<\/h2>\n<p>Well, you don\u2019t have to worry about tracking outbound link clicks if you have <a href=\"https:\/\/www.simoahava.com\/analytics\/getting-started-with-google-analytics-app-web\/\">Google Analytics: App + Web<\/a> deployed on your site. Its <strong>enhanced measurement<\/strong> capabilities automatically track outbound link clicks. You can find them in the reporting UI by checking the <strong>outbound<\/strong> parameter value for the events.<\/p>\n<div style=\"aspect-ratio: 556 \/ 262;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2019\/10\/app-web-outbound.jpg\" title=\"outbound links in app+web\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"262\" width=\"556\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2019\/10\/app-web-outbound.jpg#ZgotmplZ\" alt=\"outbound links in app+web\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>If you want to do more elaborate analysis on the <strong>outbound<\/strong> parameter, you need to <a href=\"https:\/\/support.google.com\/analytics\/answer\/9478675?hl=en\">add it to parameter reporting<\/a>, after which you can add it to the <a href=\"https:\/\/support.google.com\/analytics\/answer\/7579450?hl=en&amp;ref_topic=9266525\">Analysis<\/a> reports.<\/p>\n<p>If you have <a href=\"https:\/\/www.simoahava.com\/analytics\/enable-bigquery-export-google-analytics-app-web\/\">BigQuery export configured<\/a>, the <strong>outbound<\/strong> parameter is included in all <strong>click<\/strong> events.<\/p>\n<div style=\"aspect-ratio: 979 \/ 389;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2019\/10\/click-bigquery.jpg\" title=\"Click bigquery event\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"389\" width=\"979\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2019\/10\/click-bigquery.jpg#ZgotmplZ\" alt=\"Click bigquery event\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<h2 id=\"summary\">Summary<\/h2>\n<p>I love writing articles like this. It\u2019s all about some huge simplification in the Google Tag Manager user interface, and simpler is ALWAYS better.<\/p>\n<p>This is a good direction for Google Tag Manager, and I hope they introduce smoother and smoother UI options for the most common use cases.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve written about outbound link click tracking before. It\u2019s a very solid way to track interactions on the site, as clicking a link that leads away from a site is a signal of \u2026 well, something. In Google Tag Manager it\u2019s now extremely easy and efficient to track outbound link clicks, thanks to the introduction [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":93359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[16032,1531,14492,921,14495,44613,1791,1018],"dealstore":[],"offerexpiration":[],"class_list":["post-93358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-clicks","tag-google","tag-gtmtips","tag-link","tag-manager","tag-outbound","tag-tag","tag-track"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#GTMTips: Track Outbound Link Clicks In Google Tag Manager - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=93358\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#GTMTips: Track Outbound Link Clicks In Google Tag Manager - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve written about outbound link click tracking before. 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