{"id":93231,"date":"2025-02-17T08:11:10","date_gmt":"2025-02-17T08:11:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/agriculture\/developing-a-tasting-room-loyalty-program-part-1\/"},"modified":"2025-02-17T08:11:10","modified_gmt":"2025-02-17T08:11:10","slug":"developing-a-tasting-room-loyalty-program-part-1","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=93231","title":{"rendered":"Developing a Tasting Room Loyalty Program Part 1"},"content":{"rendered":"


\n
By Dr Kathy Kelley–Professor of Horticultural Marketing and Business Management and Dana Ollendyke– Extension Associate<\/span>
\n
<\/span>
\nIf
\nyou are a winery owner, you most likely have some type of \u201ccase club\u201d or
\n\u201ccustomer loyalty\u201d program in place, or you have thought about implementing one
\nat your tasting room. Whatever you call it, the intent is probably the same \u2013
\nyou try to reward customers who purchase large quantities of wine from you in
\nthe form of a discount and\/or invitation to special events.<\/span>
\n
<\/span>
\n<\/p>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
A customer purchase of multiple bottles of wine (photo credit Efired\/ Dollar Photo Club).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


<\/span>
\n
<\/span>
\nIf
\ncrafted and administered correctly, these programs benefit the customer and the
\ntasting room, but sometimes they do not provide the desired return on
\ninvestment. This blog series will help you take a look at your current (or
\npotential) loyalty program and decide whether your program needs to be tweaked
\nor radically changed in order to be more successful.<\/span>
\n
<\/span>
\nWhat
\nshould a loyalty program do for your business? Simply put, your loyalty program
\nshould help increase your tasting room\u2019s profits. A research paper written by
\nSports Loyalty International<\/a>, a customer loyalty program developer, outlines
\nsome of the general benefits of creating a loyalty program.<\/span>
\n
<\/span>
\nBy
\nenrolling in a loyalty program, members: <\/span><\/p>\n