{"id":93150,"date":"2025-02-17T07:22:13","date_gmt":"2025-02-17T07:22:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/whats-in-your-stack-the-2025-stackie-awards-are-open-for-entries-and-were-donating-100-for-each-one-chief-marketing-technologist\/"},"modified":"2025-02-17T07:22:13","modified_gmt":"2025-02-17T07:22:13","slug":"whats-in-your-stack-the-2025-stackie-awards-are-open-for-entries-and-were-donating-100-for-each-one-chief-marketing-technologist","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=93150","title":{"rendered":"What\u2019s in your stack? The 2025 Stackie Awards are open for entries, and we\u2019re donating $100 for each one \u2013 Chief Marketing Technologist"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"text\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/stackie-awards-2025-promo-card-1456px.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"2025 Stackie Awards are now open for entries\" class=\"wp-image-5882\" width=\"728\" height=\"409\" srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/stackie-awards-2025-promo-card-1456px.jpg 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/stackie-awards-2025-promo-card-1456px-300x169.jpg 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/stackie-awards-2025-promo-card-1456px-1024x575.jpg 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/stackie-awards-2025-promo-card-1456px-768x431.jpg 768w\" data-lazy-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/stackie-awards-2025-promo-card-1456px.jpg\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/stackie-awards-2025-promo-card-1456px.jpg\" alt=\"2025 Stackie Awards are now open for entries\" class=\"wp-image-5882\" width=\"728\" height=\"409\" srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/stackie-awards-2025-promo-card-1456px.jpg 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/stackie-awards-2025-promo-card-1456px-300x169.jpg 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/stackie-awards-2025-promo-card-1456px-1024x575.jpg 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/stackie-awards-2025-promo-card-1456px-768x431.jpg 768w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/a><\/figure>\n<p>It\u2019s 2025, and martech stacks are going through all kinds of changes.<\/p>\n<p>From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks \u2014\u00a0and the marketing ops heroes who manage them \u2014 are experiencing a Renaissance of new ideas and new technologies.<\/p>\n<p>The 2025 Stackie Awards are your opportunity to contribute to that Renaissance.<\/p>\n<p><em>\u201cWhat are the Stackie Awards?\u201d<\/em> you say.<\/p>\n<p>They\u2019re a fun awards contest we\u2019ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it.<\/p>\n<p>You can see all 300+ entries from the past 10 years: <a rel=\"noreferrer noopener\" href=\"https:\/\/chiefmartec.com\/2015\/06\/21-marketing-technology-stacks-shared-stackies-awards\/\" target=\"_blank\">2015<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/chiefmartec.com\/2016\/03\/41-marketing-technology-stacks-2016-stackies-awards\/\" target=\"_blank\">2016<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/chiefmartec.com\/2017\/05\/57-marketing-stacks-21-essays-shared-2017-stackies-hackies\/\" target=\"_blank\">2017<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/chiefmartec.com\/2018\/04\/54-marketing-stacks-stackies-2018-marketing-tech-stack-awards\/\" target=\"_blank\">2018<\/a>,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/chiefmartec.com\/2019\/04\/2019-martech-stackies-marketing-stack-awards\/\" target=\"_blank\">2019<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/chiefmartec.com\/2020\/10\/51-martech-stacks-shared-2020-stackie-awards\/\" target=\"_blank\">2020<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/chiefmartec.com\/2021\/09\/29-martech-stack-illustrations-2021-stackie-awards\/\" target=\"_blank\">2021<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/chiefmartec.com\/2022\/05\/32-illustrated-martech-stacks-entered-in-the-stackies-2022-marketing-tech-stack-awards\/\" target=\"_blank\">2022<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/chiefmartec.com\/2023\/05\/36-illustrated-and-insightful-martech-stacks-from-the-2023-stackie-awards\/\" target=\"_blank\">2023<\/a>, and <a rel=\"noreferrer noopener\" href=\"https:\/\/chiefmartec.com\/2024\/05\/26-magnificently-illustrated-martech-stacks-from-the-2024-stackie-awards-with-the-winners-revealed\/\" target=\"_blank\">2024<\/a>. ABInBev, Airstream, Autodesk, Blackrock, Cisco, Microsoft, Nationwide, Paychex, Philips, Sargento, SAS, Verizon, Washington Post, and Whirlpool are just a few of the companies who have entered over the years.<\/p>\n<p><em>\u201cWhy would they do that?\u201d<\/em> you ask.<\/p>\n<p>Great question! There\u2019s a bounty of good reasons to participate:<\/p>\n<ul>\n<li>The process of visualizing your stack is often a learning experience<\/li>\n<li>Earn karma for sharing stack ideas and examples with the martech community<\/li>\n<li>Let your martech\/marketing ops team publicly celebrate their craft<\/li>\n<li>Reward martech vendors in your stack that you use and like by including them<\/li>\n<li>Promote your brand to 1,000\u2019s of marketers who will reference these slides<\/li>\n<li>There\u2019s no fee to enter \u2014 we do these awards for community learning, not profit<\/li>\n<li>Instead, we donate $100 to <a href=\"https:\/\/www.unicef.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">UNICEF<\/a> for every legit entry, up to a total of $10,000<\/li>\n<\/ul>\n<p>All of the entries will be shared, ungated, with the full martech community on #MartechDay, May 6. So you\u2019ll definitely get public recognition \u2014 <em>and gratitude!<\/em> \u2014 for your contribution.<\/p>\n<p>But we\u2019ll also select five winners for <strong>Best Stackie Awards<\/strong> that will be presented in a grand online #MartechDay ceremony. (We also bestow <strong>Stackie Lifetime Acheivement Awards<\/strong> to those companies who have submitted great entries for three or more years.)<\/p>\n<h2 class=\"wp-block-heading\">How to Enter the 2025 Stackie Awards<\/h2>\n<ol>\n<li>Brainstorm a fun, educational,  and\/or insightful way to visualize your stack.<\/li>\n<li>Illustrate it on a single 16:9-sized slide.<\/li>\n<li>Export your slide as a PDF (preferred) or high-res image (3,200\u00d71,800px).<\/li>\n<li>Submit it at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.surveymonkey.com\/r\/Stackies2025\" target=\"_blank\"><strong>surveymonkey.com\/r\/Stackies2025<\/strong><\/a> by midnight April 4, 2025.<\/li>\n<li>Join us for the #MartechDay online awards ceremony on May 6, 2025.<\/li>\n<\/ol>\n<p>That\u2019s it! Again, there\u2019s no fee to enter.<\/p>\n<p><em>\u201cSo how do you win?\u201d<\/em> you wonder, savoring the idea of a coveted <strong>Best Stackie Award<\/strong>.<\/p>\n<p>Well, first, we always emphasize this point: any stack that efficiently delivers value to your business is a winning stack where it really counts. And any team that is willing to send in a visualization of their stack, to generously contribute to the learning of others in the martech community, is a hero in our book.<\/p>\n<p>Still, winning an actual Stackie Award is a fun feather to put in your cap.<\/p>\n<p>We choose the winners based on a variety of factors:<\/p>\n<ul>\n<li>How comprehensive of a view of the stack is it?<\/li>\n<li>Does it name specific products? (Not required, but nice.)<\/li>\n<li>Does it show how the pieces of the stack relate to each other?<\/li>\n<li>Does it provide additional information about each piece, such as frequency of use, relative cost, its length of tenure, if it has AI features, or degree of customization?<\/li>\n<li>Does it align the stack against a process map or customer jouney map? <\/li>\n<li>Does it show who uses different tools in the stack and identify their use cases?<\/li>\n<li>Does it chart the evolution of the stack over time?<\/li>\n<li>Does it demonstrate a conceptual framework that others can learn from?<\/li>\n<li>Is it visually appealing? (Comprehensablity is more important than aethestics.)<\/li>\n<li>And this year \u2014 <em>of course<\/em> \u2014 <strong>does it show how you\u2019re incorporating AI into your stack?<\/strong><\/li>\n<\/ul>\n<p>Do you need to fulfill all of these criteria to win? <em>Not at all!<\/em> If your stack knocks it out of the park with even two or three of these, it can make it to the winner\u2019s circle. It doesn\u2019t have to be complex. Simple stacks are good. (If you have a more complex stack, and can show in a simplified way how you organize it cohesively, that\u2019s pretty impressive too.)<\/p>\n<p>But above all, have fun with this. It\u2019s a chance to learn about your stack and others\u2019. And you can take this occasion to make your stack look sexy! (Because, let\u2019s face it, \u201csexy\u201d is not an adjective normally associated with martech stacks.)<\/p>\n<p>So come join us this year and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.surveymonkey.com\/r\/Stackies2025\" target=\"_blank\"><strong>enter the 2025 Stackies Awards<\/strong><\/a>.<\/p>\n<p>Just be sure to do it before midnight on Friday, April 4. You\u2019ll be glad you did. Good luck!<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/2024-martech-stackie-collage-1456px.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"2024 Stackie Awards Examples\" class=\"wp-image-5883\" width=\"728\" height=\"409\" srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/2024-martech-stackie-collage-1456px.jpg 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/2024-martech-stackie-collage-1456px-300x169.jpg 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/2024-martech-stackie-collage-1456px-1024x575.jpg 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/2024-martech-stackie-collage-1456px-768x431.jpg 768w\" data-lazy-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/2024-martech-stackie-collage-1456px.jpg\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/2024-martech-stackie-collage-1456px.jpg\" alt=\"2024 Stackie Awards Examples\" class=\"wp-image-5883\" width=\"728\" height=\"409\" srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/2024-martech-stackie-collage-1456px.jpg 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/2024-martech-stackie-collage-1456px-300x169.jpg 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/2024-martech-stackie-collage-1456px-1024x575.jpg 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2025\/02\/2024-martech-stackie-collage-1456px-768x431.jpg 768w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/a><\/figure>\n<div class=\"astra-advanced-hook-4623 \">\n<div class=\"wp-block-columns bottom-of-post-optin-widget is-layout-flex wp-container-3\">\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:40%\">\n<h3 class=\"has-text-align-center wp-block-heading\">Get chiefmartec.com directly in your inbox!<\/h3>\n<p class=\"has-normal-font-size\"><meta charset=\"utf-8\"\/>Subscribe to my newsletter to get the latest insights on martech as soon as they hit the wire. I usually publish an article every week or two \u2014 aiming for quality over quantity.<\/p>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s 2025, and martech stacks are going through all kinds of changes. From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks \u2014\u00a0and the marketing ops heroes who manage them \u2014 are experiencing a Renaissance of new ideas and new technologies. The 2025 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":93151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[7271,3576,44566,21476,8402,1224,4172,44565,23265,5614],"dealstore":[],"offerexpiration":[],"class_list":["post-93150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-awards","tag-chief","tag-donating","tag-entries","tag-marketing","tag-open","tag-stack","tag-stackie","tag-technologist","tag-whats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s in your stack? 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